Sneaker brands use their product to raise awareness for important causes
Implications - In recent times there has been an increase in the number of brands taking stances on various issues and leveraging their platform to increase awareness of the causes and campaigns they stand behind -- and the footwear industry is no exception. With the resurgence of sneakerhead culture in recent years, brands are combining that passion with a focus on activism. Such products highlight the progression of brands’ corporate social responsibility initiatives, which better align with the rising shift of activism among younger consumers.
Workshop Question - If your brand were to launch a product or campaign to raise awareness of a cause, what cause would your brand select?
Trend Themes
1. Cause-oriented Footwear - Brands are leveraging their platforms to raise awareness for important causes.
2. Impact-based Footwear Initiatives - Companies are updating their business models to give customers the chance to support causes that are closest to their hearts.
3. Awareness Sneakers - Sneaker brands are collaborating with various organizations to raise awareness for social issues and promote positive change.
Industry Implications
1. Footwear Industry - Companies in the footwear industry have opportunities to align their products with important causes.
2. Charity and Non-profit Organizations - Charities and non-profits can partner with footwear brands to create impactful campaigns and raise awareness for important causes.
3. Fashion and Activism - The intersection of fashion and activism is becoming more popular, creating opportunities for businesses to make a difference and stand out in their industry.
5 Featured, 44 Examples:
138,093 Total Clicks
Date Range:
May 18 — May 19
Trending:
Warm
Consumer Insight Topics:
