Eclectic Translucent Collections

Vault by Vans and LQQK Studios Deliver a Range for SS18

Vault by Vans works alongside Brooklyn-based label LQQK Studios in creating a new collection surrounding the eclectic theme of vintage styles and translucent color palettes. The new collection offers a selection of apparel and footwear for the spring/summer 2018 season. The footwear pieces in the new collaborative collection include the Epoch Sport LX in three colorways -- cream, multi-color, and black. There are also the Authentic One-Piece LX in the choices of purple, black, and cream in a hairy suede material and an accenting 'V' logo finished in white.

The apparel selection includes two short-sleeve t-shirts in a full checker patterned jacquard, a black polo shirt detailed with monochromic sleeves, track shorts, six-panel hats, and semi-translucent coach jackets. The Vault by Vans x LQQK Studios collection will be available at select Vans retail locations beginning April 21.

Eclectic Vintage Styles
Disruptive innovation opportunity: Explore new ways to create vintage-inspired apparel and footwear with translucent color palettes.
Collaborative Fashion Collections
Disruptive innovation opportunity: Partner with other brands or designers to create unique and limited edition fashion collections.
Translucent Color Palettes
Disruptive innovation opportunity: Develop new materials and techniques to create semi-translucent products with vibrant color options.

Industries Being Reshaped

Fashion Retail
Disruptive innovation opportunity: Embrace collaborations and limited edition collections to attract more customers and create buzz in the fashion retail industry.
Apparel Manufacturing
Disruptive innovation opportunity: Experiment with new fabrics and materials to create unique and eye-catching designs in the apparel manufacturing industry.
Footwear Industry
Disruptive innovation opportunity: Introduce translucent elements and unconventional designs to footwear products to stand out in the competitive footwear industry.
SCORE
4.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 70%
Activity 55%
Freshness 8%

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