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Cross-Cultural Skate Sneakers

SOPHNET. and Vans Joined Forces in Dropping a Capsule of Sk8-Mids

— May 7, 2018 — Fashion
Japanese brand SOPHNET. continues to work with giant footwear label Vans on its latest capsule of zip-up Sk8-Mids silhouettes along with an apparel range. The mid-top shoes are made available in a tonal navy and blue colorway option. The footwear is also accented with a white side strip along the footbed, alongside branding details from both labels. A notable element of the shoe is without a doubt the zipper incorporated onto the back of the shoe.

To complement the Sk8-Mid zip-up sneakers, SOPHNET. and Vans released a range of apparel. The capsule of garments includes t-shirts and long-sleeve shirts -- the two pieces come in white or navy blue canvas options. The selection of apparel offerings boast branding details across the back and top left corner on the chest.
Trend Themes
1. Cross-cultural Collaboration - Collaborations between brands with different cultural backgrounds.
2. Zipper Details on Sneakers - Incorporating functional zipper details into the design of sneakers.
3. Tonal Colorways - Using a single color or shades of the same color for the entire design of a product.
Industry Implications
1. Footwear Industry - Collaborations between companies in the footwear industry can lead to innovative designs and broaden consumer appeal.
2. Fashion Industry - Collaborations across different fashion brands can result in unique and trendy products for consumers.
3. Streetwear Industry - The streetwear industry can benefit from incorporating functional elements and minimalist designs in their products.
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