Shock-Absorbing Suede Sneakers

Todd Snyder & New Balance's Color Spectrum Sneakers Channel the 998

Todd Snyder works in collaboration with New Balance once again on the latest 'Color Spectrum sneakers' -- it is a new colorful iteration of the signature '998' silhouette. The newest footwear model boasts design elements that are true to its name with bright hits of green, red, yellow, and blue all throughout the uppers alongside muted hues of black, white, and gray.

The overall aesthetics of the uppers showcase color-blocking details and fuses soft materials of suede and mesh in a paneling design. The cozy uppers rest on an 'ABZORB' foundation for softly cushioned elements that deliver both comfort and shock-absorbing functionality. The Color Spectrum 998 sneakers are now available for purchase online at Todd Snyder.

Color Spectrum Sneakers
The trend of color-blocking and bright hues in footwear design presents a disruptive innovation opportunity for companies to create eye-catching and fashionable footwear models.
Suede and Mesh Paneling
The trend of combining smooth and rough-textured materials such as suede and mesh to create a unique look presents a disruptive innovation opportunity for companies to experiment with materials and create new designs.
Shock-absorbing Cushioned Footwear
The trend of creating fashionable footwear with comfortable and shock-absorbing elements such as the 'ABZORB' foundation, presents a disruptive innovation opportunity for companies to create more ergonomic and health-conscious footwear models.

Where This Applies

Footwear Industry
The footwear industry can take advantage of the trend of incorporating shock-absorbing and cushioning elements in fashionable footwear models.
Fashion Industry
The fashion industry can explore the trend of color-blocking and incorporating bright hues in footwear design to create visually appealing and attractive models.
Materials Industry
The materials industry can experiment with combining different materials such as suede and mesh to create new designs and textures in footwear and fashion products.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 21%
Freshness 8%

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