Toms' Updated One-for-One Model Introduces 'Stand for Tomorrow'

 - May 8, 2019
References: toms & fastcompany
Toms was one of the first businesses to pioneer the one-for-one model by giving away a pair of shoes for every one sold—now, the company is updating its model with Stand for Tomorrow. Since its launch in 2006, Toms has shared millions of shoes with people and now, customers are being given more of a chance to support the causes that are closest to their hearts.

With Stand for Tomorrow, those who shop for shoes online or in-store will be given the chance to choose a cause to support. As ever, sharing a pair of Toms will remain an option but now, customers also have the chance to use their purchases to affect change in other areas pertaining to ending gun violence, providing access to safe water, mental health, equality and more.