Barbie and PUMA are collaborating to celebrate the 50th anniversary of the sneaker brand's suede shoes.
For the initial release, PUMA dropped re-imagined silhouettes as well as some new items including a collection of sports apparel. Now, its second release with Barbie helps consumers better visualize the clothing items, as the iconic doll is seen wearing a variety of different outfits that include PUMA's new clothing. Barbie isn't new to collaborations, as the brand partnered with numerous fashion labels in celebration of the doll's 60th anniversary, however this particular collaboration draws a strong 90s influence that's been infused with modern streetwear aesthetics.
Each doll retails for $50, while the pieces from the line can be purchased individually.
Image credit: PUMA
90s-Inspired Barbie Streetwear Collaborations
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Feminist Barbie Doll Collections
Barbie-Themed Makeup Lines
Stylist-Created Fashion Dolls
Visually Split Family Homes
Iconic Cat Streetwear Collaborations