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Sneaker brands use their product to raise awareness for important causes
Implications - In recent times there has been an increase in the number of brands taking stances on various issues and leveraging their platform to increase awareness of the causes and campaigns they stand behind -- and the footwear industry is no exception. With the resurgence of sneakerhead culture in recent years, brands are combining that passion with a focus on activism. Such products highlight the progression of brands’ corporate social responsibility initiatives, which better align with the rising shift of activism among younger consumers.

Homework Question - If your brand were to launch a product or campaign to raise awareness of a cause, what cause would your brand select? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
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39,193 Total Clicks
May 18 - Jan 19
This Month and Warm
High fashion sneakers evolve from mere aesthetics to high-function
Implications - Upscale fashion brands are beginning to expand sneaker offerings with new high-performance designs incorporating rugged materials and professional features. This advancement speaks to the continued fascination with athletic motifs by all manner of fashion brands and the new expectation around the ability of a piece outside of mere aesthetics.

Homework Question - How can a product offering more closely associated with style-motivated purchases be redesigned with a new emphasis on high-performance? [More]

SCORE 7.8
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Activity
Freshness
Megatrends
Patterns
47,177 Total Clicks
Apr 18 - Oct 18
This Year and Hot
FashionHip FashionShoes
Tastemakers favor graphical statement pieces enveloped in flames
Implications - Proving that once ironic imagery can quickly lend itself to serious fashion moments, high-end brands are elevating emoji-esque flame graphics in all kinds of apparel and accessories. Championed by tastemakers, the success of the nostalgic motif hints at the recent pattern of high-brow fashion taking itself less seriously by devouring whole decidedly mundane themes in an elevated manner.

Homework Question - What nostalgic design motif can you repurpose into your product's design in order to communicate a certain level of self-awareness? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
43,710 Total Clicks
May 17 - Aug 18
This Year and Warm
FashionHip FashionShoes
Self-aware designers spurn luxury norms with pre-distressed sneakers
Implications - In a memorable subversion of contemporary symbols of wealth and status, cult designers are increasingly creating pre-soiled sneakers that highlight the prevailing interest in reworking and embracing low-cost staples. In actively rejecting a steadfast sentiment associated with luxury fashion and sneaker culture in general, this progression speaks to the industry's insistence on appropriating even the most mundane elements of everyday fashion and the quiet pursuit of youthful rebellion that informs it.

Homework Question - What elements of your product design can be reimagined to reflect an innocent desire for youthful rebellion? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
83,532 Total Clicks
Oct 16 - Feb 18
This Year and Warm
FashionHip FashionShoes
The 6 Patterns of Opportunity & Top 18 Megatrends
Athletic shoes are being produced with sustainable materials
Implications - Big brands in the athletic industry are looking to sustainable materials in order to better align with the needs of the environment, rather than with the demands of the fast fashion industry alone. By producing recyclable, upcycled or biodegradable sneakers, these brands are able to better appeal to consumers – not just in regards to style, but in their commitment to a greater cause – aligning with consumers' purpose-motivated purchase decisions.

Homework Question - How can your brand insert charitable or eco-related initiatives into its products/services? [More]

SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
154,054 Total Clicks
May 15 - Dec 17
Warm
FashionEcoShoes
Hyper-niche shoe options appeal to consumers with performance-based needs
Implications - Shoes have long been custom-designed to suit the rigors of highly popular sports, but as the sneaker market continues to crowd, brands are mining increasingly niche activities and interests that have not previously been served by incumbents. In light of markets in which it's nearly impossible for upstarts to succeed as generalists, products that recognize and play to consumers' hyper-specific particularities can grab attention more strongly than those that appeal to more general, wide-spanning interests.

Homework Question - Identify a hyper-niche interest that appeals to a portion of your consumer base. How could you incorporate that into your brand's offering? [More]

SCORE 8.1
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Activity
Freshness
Megatrends
Patterns
202,132 Total Clicks
Jan 17 - Feb 18
This Year and Viral
FashionLifestyleSportsShoes
Virtual technologies are enhancing interactivity in the footwear industry
Implications - The inclusion of scanning and augmented reality technologies into the footwear industry, whether for artistic purposes or for design-related functions, serves to enhance relationships between brands and their already-passionate consumers. Infusing a greater level of interactivity into consumers' purchase journeys solidifies this industry's commitment to both form and functionality, as well as optimizing consumer experience.

Homework Question - How can your brand infuse interactive tech into consumers' purchase journeys? [More]

SCORE 6.9
Popularity
Activity
Freshness
Megatrends
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201,981 Total Clicks
Aug 16 - Apr 18
This Year and Warm
TechArt & DesignFashionShoes
Trend Hunter Services
Footwear industries adopt 3D-printing production processes
Implications - The tangible benefits of 3D-printing has led to the footwear industry adopting this production process. This shift offers a two-way benefit – for brands, it allows them to streamline production and positions them as innovative in their field, while for consumers it provides them with items that are suited to their exact needs – enhancing quality even further by adding an element of personalization.

Homework Question - How can your brand add an element of personalization to its products/services? [More]

SCORE 6.1
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Activity
Freshness
Megatrends
Patterns
108,475 Total Clicks
Apr 16 - Nov 17
Warm
Shoe care has become a subculture in its own right
Implications - With sneaker culture continuing its domination in the fashion world, the shoe care category that works in tandem with it has grown to accommodate artisanal production and branding. This shift comes as consumers increasingly make purchase decisions based on how those decisions fit into their lifestyles and image, rather than making them based on functionality and quality alone.

Homework Question - How can your brand create a lifestyle-based motivation to sell its products/services? [More]

SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
144,126 Total Clicks
Jan 16 - Nov 17
Average
Tastemaker pieces move beyond subtle reference to full 90s homage
Implications - With highly anticipated re-releases of cult footwear of the 90s era and hard-to-acquire yet undoubtedly covetable accessories dominating the social feeds of style tastemakers, fashion-minded consumers are incorporating this aesthetic with the help of both brands of that era, and savvy streetwear brands. This progression demonstrates the value in observing the unique convergence of streetwear and social media culture, and contributes to the movement forcing traditional fashion institutions to consider alternative business models.

Homework Question - How can your brand better adapt to the changing dynamics of consumers' methods of purchase? [More]

SCORE 6.1
Popularity
Activity
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Megatrends
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253,255 Total Clicks
Dec 16 - Jun 17
Hot