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Virtual technologies are enhancing interactivity in the footwear industry
Implications - The inclusion of scanning and augmented reality technologies into the footwear industry, whether for artistic purposes or for design-related functions, serves to enhance relationships between brands and their already-passionate consumers. Infusing a greater level of interactivity into consumers' purchase journeys solidifies this industry's commitment to both form and functionality, as well as optimizing consumer experience. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
146,704 Total Clicks
Aug 16 - Nov 17
Recent and Warm
TechArt & DesignFashionShoes
Footwear industries adopt 3D-printing production processes
Implications - The tangible benefits of 3D-printing has led to the footwear industry adopting this production process. This shift offers a two-way benefit – for brands, it allows them to streamline production and positions them as innovative in their field, while for consumers it provides them with items that are suited to their exact needs – enhancing quality even further by adding an element of personalization. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
90,475 Total Clicks
Apr 16 - Nov 17
This Week and Warm
Shoe care has become a subculture in its own right
Implications - With sneaker culture continuing its domination in the fashion world, the shoe care category that works in tandem with it has grown to accommodate artisanal production and branding. This shift comes as consumers increasingly make purchase decisions based on how those decisions fit into their lifestyles and image, rather than making them based on functionality and quality alone. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
133,342 Total Clicks
Jan 16 - Nov 17
This Week and Average
Tastemaker pieces move beyond subtle reference to full 90s homage
Implications - With highly anticipated re-releases of cult footwear of the 90s era and hard-to-acquire yet undoubtedly covetable accessories dominating the social feeds of style tastemakers, fashion-minded consumers are incorporating this aesthetic with the help of both brands of that era, and savvy streetwear brands. This progression demonstrates the value in observing the unique convergence of streetwear and social media culture, and contributes to the movement forcing traditional fashion institutions to consider alternative business models. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
223,557 Total Clicks
Dec 16 - Jun 17
This Year and Hot
The 6 Patterns of Opportunity & Top 18 Megatrends
Luxury takes on the basic slide sandal & includes a variety of retro textures
Implications - As classic activewear staples continue to be absorbed and reimagined by the fashion world, consumers are opting for opulent takes on the standard sport slide sandal. This progression highlights the pattern of aggrandizing basic fashion staples as a means of subverting outdated, rigid takes on the "place" for utilitarian looks and more largely, dress codes. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
190,998 Total Clicks
May 16 - May 17
This Year and Warm
FashionHip FashionShoes
Urban street style incorporates tech of lifestyle hunting gear
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
110,394 Total Clicks
Aug 16 - Mar 17
This Year and Hot
Fashion brands tackle athleisure by taking visual cues from tennis
Implications - With designers of athleisure apparel borrowing visual cues from the world of tennis, consumers are embracing such pieces as a way to build on their personal brand in an age where competitive athleticism is best communicated through workout-ready attire. Falling in line with 2016's most popular sneaker, the tennis-inspired Stan Smith, in many cases this progression allows one to observe the ability of the fashion world, and in particular streetwear brands, to challenge traditional markers of wealth and social class by subverting the silhouettes we associate with them. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
149,467 Total Clicks
Feb 15 - Mar 17
This Year and Warm
Trend Hunter Services
Sneaker collections incorporate festive holiday drops
Implications - Sneaker brands have moved to incorporate a more expansive succession of holiday drops that serve to capitalize on the excitement of festive nostalgia, the thrill of a limited release and the inherent desire to find a shoe that provides a means of self-expression. This progression demonstrates that when serving passionate fan bases such as the sneaker and streetwear communities, individuals are remaining open to imaginative releases due to a culture that views the ability to stay on top of the fast succession of releases as a social badge of honor. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
211,177 Total Clicks
Jan 16 - Mar 17
This Year and Warm
FashionLifestyleFashion for MenShoes
Food and beverage brands look to get in on sneaker culture
Implications - Channeling megatrends such as nostalgia and co-creation, food and beverage brands are partnering with sneaker designers in order to create limited edition kicks that pay homage to the brands' signature edible products. This unique shift highlights the power of creating exclusive products targeted at hyper-niche audiences in order to encourage brand fandom and generate organic buzz. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
96,221 Total Clicks
Feb 16 - Mar 17
This Year and Warm
Pop CultureFashionLifestyleFoodShoes
Sockless footwear designs expand outside of athletic innovations
Implications - Emerging first in the competitive world of running shoe design, the sock-shoe hybrid can now be observed as a phenomenon across footwear categories, with upscale pioneers including Vetements and Balenciaga. In addition to highlighting the desire for an underlying simple functionality of statement pieces, this shift highlights the willingness of the discerning fashion consumer to experiment with fashion that challenges convention in new and imaginative ways. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
111,885 Total Clicks
Feb 16 - Mar 17
This Year and V. Hot
Art & DesignFashionHip FashionShoes