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Tastemaker pieces move beyond subtle reference to full 90s homage
Implications - With highly anticipated rereleases of cult footwear of the era and hard to acquire yet undoubtably covetable accessories dominating the social feeds of style tastemakers, fashion-minded consumers without the same accessibility are fast incorporating the aesthetic with the influx of unapologetically 90's pieces newly emerging from both brands of that era and savvy streetwear and skate brands. This progression demonstrates the value in observing the unique convergence of streetwear and social media culture and it's incidental role in the acceleration of the nostalgia cycle in fashion, but also by being part of a movement forcing traditional fashion institutions consider alternative in a possible 'See Now, Buy Now," model. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
213,566 Total Clicks
Dec 16 - Jun 17
This Quarter and Hot
Luxury takes on the basic slide sandal & includes a variety of retro textures
Implications - As classic activewear staples continue to be absorbed and reimagined by the fashion world, consumers are opting for opulent takes on the standard sport slide sandal. This progression highlights the pattern of aggrandizing basic fashion staples as a means of subverting outdated, rigid takes on the "place" for utilitarian looks and more largely, dress codes. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
180,783 Total Clicks
May 16 - May 17
This Year and Warm
FashionHip FashionShoes
Urban street style incorporates tech of lifestyle hunting gear
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
100,967 Total Clicks
Aug 16 - Mar 17
This Year and Hot
Fashion brands tackle athleisure by taking visual cues from tennis
Implications - With designers of athleisure apparel borrowing visual cues from the world of tennis, consumers are embracing such pieces as a way to build on their personal brand in an age where competitive athleticism is best communicated through workout-ready attire. Falling in line with 2016's most popular sneaker, the tennis-inspired Stan Smith, in many cases this progression allows one to observe the ability of the fashion world, and in particular streetwear brands, to challenge traditional markers of wealth and social class by subverting the silhouettes we associate with them. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
145,247 Total Clicks
Feb 15 - Mar 17
This Year and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Sneaker collections incorporate festive holiday drops
Implications - Sneaker brands have moved to incorporate a more expansive succession of holiday drops that serve to capitalize on the excitement of festive nostalgia, the thrill of a limited release and the inherent desire to find a shoe that provides a means of self-expression. This progression demonstrates that when serving passionate fan bases such as the sneaker and streetwear communities, individuals are remaining open to imaginative releases due to a culture that views the ability to stay on top of the fast succession of releases as a social badge of honor. [More]
SCORE 5.8
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Activity
Freshness
Megatrends
Patterns
206,156 Total Clicks
Jan 16 - Mar 17
This Year and Warm
FashionLifestyleFashion for MenShoes
Food and beverage brands look to get in on sneaker culture
Implications - Channeling megatrends such as nostalgia and co-creation, food and beverage brands are partnering with sneaker designers in order to create limited edition kicks that pay homage to the brands' signature edible products. This unique shift highlights the power of creating exclusive products targeted at hyper-niche audiences in order to encourage brand fandom and generate organic buzz. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
91,167 Total Clicks
Feb 16 - Mar 17
This Year and Warm
Pop CultureFashionLifestyleFoodShoes
Sockless footwear designs expand outside of athletic innovations
Implications - Emerging first in the competitive world of running shoe design, the sock-shoe hybrid can now be observed as a phenomenon across footwear categories, with upscale pioneers including Vetements and Balenciaga. In addition to highlighting the desire for an underlying simple functionality of statement pieces, this shift highlights the willingness of the discerning fashion consumer to experiment with fashion that challenges convention in new and imaginative ways. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
107,964 Total Clicks
Feb 16 - Mar 17
This Year and V. Hot
Art & DesignFashionHip FashionShoes
Trend Hunter Services
Fuzzy faux fur accessories entice those looking for a youthful edge
Implications - Consumers looking for a playful, youth-inspired pieces to pair with a look are embracing fuzzy accessories that balance nostalgic and upscale references. Highlighting the continued attitude of whimsical experimentation among fashion-savvy consumers, this progression demonstrates the interest in using bold statement pieces as a means of personal expression. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
127,644 Total Clicks
Feb 16 - Mar 17
This Year and Hot
FashionHip FashionShoes
Hybridized footwear designs appeal to busy, multi-tasking Millennials
Implications - With consumers in search of practical footwear designs that apply the ergonomic function of modern athletic gear, brands are creating curious hybrids that combine style and comfortability. Proving that consumers are looking for versatile pieces that accommodate the unpredictability of their lifestyles, this progression also highlights the Millennial desire to invest in a single product of quality craftsmanship that is sure to last and that is well-suited to a variety of activities. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
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198,665 Total Clicks
Mar 16 - Jun 16
Hot
FashionHip FashionLifestyleShoes
Footwear brands launch products with VIP consumer events
Implications - In order to create an air of exclusivity around a particular footwear launch, brands are emerging with brand activation venues that in addition to retail and product education spaces, serve as a venue for endorsement-highlighting events. This progression demonstrates that consumers are not only looking to get hands-on experience with a product before buying it, but also of seeking out insider access that may previously be reserved for media and VIPs. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
219,054 Total Clicks
Apr 15 - May 16
V. Hot