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Self-aware designers spurn luxury norms with pre-distressed sneakers
Implications - In a memorable subversion of contemporary symbols of wealth and status, cult designers are increasingly creating pre-soiled sneakers that highlight the prevailing interest in reworking and embracing low-cost staples. In actively rejecting a steadfast sentiment associated with luxury fashion and sneaker culture in general, this progression speaks to the industry's insistence on appropriating even the most mundane elements of everyday fashion and the quiet pursuit of youthful rebellion that informs it. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
78,922 Total Clicks
Oct 16 - Feb 18
This Year and Warm
FashionHip FashionShoes
Athletic shoes are being produced with sustainable materials
Implications - Big brands in the athletic industry are looking to sustainable materials in order to better align with the needs of the environment, rather than with the demands of the fast fashion industry alone. By producing recyclable, upcycled or biodegradable sneakers, these brands are able to better appeal to consumers – not just in regards to style, but in their commitment to a greater cause – aligning with consumers' purpose-motivated purchase decisions. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
145,985 Total Clicks
May 15 - Dec 17
This Year and Warm
FashionEcoShoes
Hyper-niche shoe options appeal to consumers with performance-based needs
Implications - Shoes have long been custom-designed to suit the rigors of highly popular sports, but as the sneaker market continues to crowd, brands are mining increasingly niche activities and interests that have not previously been served by incumbents. In light of markets in which it's nearly impossible for upstarts to succeed as generalists, products that recognize and play to consumers' hyper-specific particularities can grab attention more strongly than those that appeal to more general, wide-spanning interests. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
192,557 Total Clicks
Jan 17 - Feb 18
This Year and Viral
FashionLifestyleSportsShoes
Virtual technologies are enhancing interactivity in the footwear industry
Implications - The inclusion of scanning and augmented reality technologies into the footwear industry, whether for artistic purposes or for design-related functions, serves to enhance relationships between brands and their already-passionate consumers. Infusing a greater level of interactivity into consumers' purchase journeys solidifies this industry's commitment to both form and functionality, as well as optimizing consumer experience. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
193,223 Total Clicks
Aug 16 - Apr 18
This Year and Warm
TechArt & DesignFashionShoes
The 6 Patterns of Opportunity & Top 18 Megatrends
Footwear industries adopt 3D-printing production processes
Implications - The tangible benefits of 3D-printing has led to the footwear industry adopting this production process. This shift offers a two-way benefit – for brands, it allows them to streamline production and positions them as innovative in their field, while for consumers it provides them with items that are suited to their exact needs – enhancing quality even further by adding an element of personalization. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
104,820 Total Clicks
Apr 16 - Nov 17
This Year and Warm
Shoe care has become a subculture in its own right
Implications - With sneaker culture continuing its domination in the fashion world, the shoe care category that works in tandem with it has grown to accommodate artisanal production and branding. This shift comes as consumers increasingly make purchase decisions based on how those decisions fit into their lifestyles and image, rather than making them based on functionality and quality alone. [More]
SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
141,285 Total Clicks
Jan 16 - Nov 17
This Year and Average
Tastemaker pieces move beyond subtle reference to full 90s homage
Implications - With highly anticipated re-releases of cult footwear of the 90s era and hard-to-acquire yet undoubtedly covetable accessories dominating the social feeds of style tastemakers, fashion-minded consumers are incorporating this aesthetic with the help of both brands of that era, and savvy streetwear brands. This progression demonstrates the value in observing the unique convergence of streetwear and social media culture, and contributes to the movement forcing traditional fashion institutions to consider alternative business models. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
246,609 Total Clicks
Dec 16 - Jun 17
Hot
Trend Hunter Services
Luxury takes on the basic slide sandal & includes a variety of retro textures
Implications - As classic activewear staples continue to be absorbed and reimagined by the fashion world, consumers are opting for opulent takes on the standard sport slide sandal. This progression highlights the pattern of aggrandizing basic fashion staples as a means of subverting outdated, rigid takes on the "place" for utilitarian looks and more largely, dress codes. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
213,620 Total Clicks
May 16 - May 17
Warm
FashionHip FashionShoes
Urban street style incorporates the lifestyle around hunting
Implications - Fashion-forward urban consumers are playing up their outdoors skills by opting for utilitarian clothing and accessories suitable to both the wear and tear of city and rural life. In addition to highlighting the desire to showcase one's closeness to nature as a status symbol, this shift demonstrates the influence of the survivalist mentality on urban living and the interest in challenging the stereotype of city dwellers as being overly reliant on convenience-driven technology. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
123,260 Total Clicks
Aug 16 - Mar 17
Hot
Fashion brands tackle athleisure by taking visual cues from tennis
Implications - With designers of athleisure apparel borrowing visual cues from the world of tennis, consumers are embracing such pieces as a way to build on their personal brand in an age where competitive athleticism is best communicated through workout-ready attire. Falling in line with 2016's most popular sneaker, the tennis-inspired Stan Smith, in many cases this progression allows one to observe the ability of the fashion world, and in particular streetwear brands, to challenge traditional markers of wealth and social class by subverting the silhouettes we associate with them. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
163,453 Total Clicks
Feb 15 - Mar 17
Warm