Nike recently released a fully hands-free shoe called the GO FlyEase. It is the brand's first attempt at a hands-free design that's made for both accessibility and comfort, while still providing a stylish design that's available in a range of unique colorways.
Over the years, the FlyEase collection has helped to make the brand's shoes more accessible to both athletes and active consumers, however the GO FlyEase has taken this to the next level with a fully lace-free design that's easy to put on and take off.
The GO FlyEase consists of a Bi-Stable hinge, a Kickstand Heel, and Diving Board feature, which are all organic Nike designs. It is meant to cater to the active consumer that's constantly on the go.
Image Credit: Nike
Key Themes Behind This Trend
- Accessibility-focused Sneaker Designs
- Nike's GO FlyEase shoe has disrupted the market with its fully hands-free design.
- Lace-free Footwear
- The GO FlyEase's lace-free design opens opportunities for more companies to develop similar footwear.
- Organic Shoe Features
- The Bi-Stable hinge, Kickstand Heel, and Diving Board feature offer innovative ideas for future shoe designs.
Where This Applies
- Athletic Footwear
- Companies in the athletic footwear industry should consider developing more accessibility-focused shoe designs.
- Disability Services
- The GO FlyEase's hands-free design highlights the need for more accessible products and services for people with disabilities.
- Fashion
- The stylish design of the GO FlyEase could inspire more fashionable and functional shoe designs in the fashion industry.
