Footwear brands are releasing slip-ons and mules for all seasons
Trend - Brands are launching mules and slip-on silhouettes to provide consumers with footwear for any occasion. Mules are versatile and breathable footwear styles popular throughout summer, thanks to their backless design. With the influx of mules arriving from high-profile retailers, footwear brands are gearing up to launch their own versions of the silhouette.
Insight - The pandemic highlighted a consumer desire for more soft, lounge-friendly footwear as society spent most of its days indoors isolating. As COVID-19 restrictions lift and individuals begin to resume social activities, consumers are looking for shoes that maintain comfort while being stylish and easy to slide on, similar to a slipper. By creating mules and slip-on styles, brands are able to cater to consumer demand for comfortable and casual footwear.
Insight - The pandemic highlighted a consumer desire for more soft, lounge-friendly footwear as society spent most of its days indoors isolating. As COVID-19 restrictions lift and individuals begin to resume social activities, consumers are looking for shoes that maintain comfort while being stylish and easy to slide on, similar to a slipper. By creating mules and slip-on styles, brands are able to cater to consumer demand for comfortable and casual footwear.
Workshop Question - How can your brand adapt its product to benefit an ever-changing consumer climate?
Trend Themes
1. Soft & Stylish - The pandemic highlighted a consumer desire for more soft, lounge-friendly footwear as society spent most of its days indoors isolating.
2. Versatile Silhouettes - Consumers are looking for shoes that maintain comfort while being stylish and easy to slide on, similar to a slipper.
3. Collaborative Limited Editions - Brands are launching limited edition mules to celebrate the unique aesthetic and creativity of both companies.
Industry Implications
1. Footwear - Brands are launching mules and slip-on silhouettes to provide consumers with footwear for any occasion.
2. Fashion - As COVID-19 restrictions lift, consumers are looking for comfortable and casual footwear that is also stylish.
3. Collaborations - Brand collaborations are becoming popular, allowing companies to merge their unique aesthetics and create limited edition products.
