Reebok unveils its inaugural USDA certified entirely plant-based sneaker -- the Forever Floatride GROW sneaker is an environmentally friendly design that embodies sustainability through its construction. The sneaker is constructed from BLOOM algae, castor beans, real rubber trees, and eucalyptus tree. In terms of design, the upper features white mesh upper detailed with earthy hues.
This includes the light brown collars, the beige tonal laces and pull tabs around the heel and tongue. Additional details include the 'Floatride' branding detail sewn at the back quarter panel before sitting on a tapered midsole on top of a tonally contrasted orange outsole. To make this possible, Reebok works with a farm near its Boston headquarter office to exclusive give the first 50 customers the pair of sneakers and a half bushel of fresh vegetables.
Image Credit: Reebok
Why This Trend Is Growing
- Plant-based Footwear
- Reebok's plant-based sneaker showcases the trend of sustainable footwear made from all-plant materials.
- Sustainable Fashion
- The Forever Floatride GROW sneaker exemplifies the growing trend of environmentally-friendly and socially responsible fashion.
- Collaboration with Agriculture
- Reebok's partnership with a farm highlights the trend of brands collaborating with agricultural organizations to promote sustainable practices.
Industries Being Reshaped
- Footwear and Apparel
- The plant-based sneaker introduces disruptive innovation opportunities in the footwear and apparel industry to incorporate sustainable materials into their products.
- Sustainable Manufacturing
- The production of plant-based sneakers presents opportunities for advancement in sustainable manufacturing practices in the fashion industry.
- Agriculture and Fashion
- The collaboration between Reebok and the farm signifies potential disruptive innovation opportunities in the intersection of agriculture and fashion industries for sustainable initiatives.
