Category
Fashion
Scaled Restraint
Trend cluster
Category
Footwear
Cross-Over
Footwear design is being updated with tech from the home or auto industry.
5.4
Trend score
Trend
What is the Footwear Cross-Over trend?
Footwear Cross-Over: Footwear designers and brands are attempting to revolutionize their category by borrowing sensibilities from other industries—the home and auto sector, in particular. From borrowing distribution models to incorporating unexpected tech features, the designs are pushing the envelope both aesthetically and functionally.
Insight
The consumer insight behind the Footwear Cross-Over trend
Impressed and inspired by the state of human progress as impacted by the expansion of innovations in technology, consumers are increasingly investing interest and time in cutting-edge products and experiences. This is true especially for individuals who consider themselves enthusiasts in tech or other categories impacted by innovation. Rooted in a desire for novelty, contemporary consumers are looking for ways to satisfy their genuine curiosity.
Trend themes
Themes within the Footwear Cross-Over trend
Three behaviours holding the trend together01
Borrowing from Other Industries
Footwear designers are revolutionizing their category by borrowing sensibilities from other industries including the home and auto sectors.
02
Incorporating Unexpected Tech
Footwear designers are incorporating various pieces of technology into their designs, such as GPS tags, voice assistants, electroluminescent fabric and rubber technology for better grip and stability.
03
P2P Services
The rise of P2P services for electric scooters, cars and bicycles is inspiring Reebok's 'shareable shoe service' where consumers can rent shoes and travel sustainably.
Industry implications
What the Footwear Cross-Over trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion professionals can look at borrowing elements from other industries and incorporating technology into their designs to create new and innovative products.
For
Sports
Sports professionals can benefit from borrowing technology from other industries to enhance the features of their athletic gear, such as rubber technology for better grip and stability.
For
Personal Mobility Services
Business professionals in personal mobility services can expand their business models to offer 'shareable shoe services' that promote sustainability and improve health.
Workshop question
What technology/strategy can your brand effectively borrow from an adjacent industry?
Trend signals
Trend signals for Footwear Cross-Over
Trend score 5.4 out of 10, from popularity 80%, activity 74%, freshness 9%.
Popularity80%
Activity74%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Footwear Cross-Over trend
4 featured examples from Oct 25, 2019 to Jan 18, 2021CategoryFashion
Electroluminescent Football Shoes
The Conceptual Tesla Football Shoes are Demurely Futuristic
Opportunity for sports apparel brands to incorporate electroluminescent fabric into their clothing lines to appeal to athletes.
CategoryFashion
Voice Assistant Sneakers
The Nike Adapt Auto Max Sneakers Work with Siri & Google Assistant
Incorporating FitAdapt technology with voice assistants into footwear products presents an opportunity for this industry to create innovative and customizable shoes.
CategoryFashion
Tire Technology Sneakers
Skechers' Styles are Incorporating Rubber Technology from Goodyear
Potential for footwear industry to adopt rubber technology outsoles for improved shoe performance and customer satisfaction.
CategoryEco
Shareable Shoe Services
'Reebok to Go' Takes Inspiration from Vehicle Sharing Models
Reebok to Go disrupts the footwear industry by introducing the concept of shareable shoes.
