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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,318 more

Imperfect Design

The growing fixation on "imperfect" design pieces counter the minimalist trend

Trend - Though minimalism is still a hugely popular design trend focused on clean lines and open spaces, "imperfect" design is becoming increasingly popular in the home. This involves designers intentionally using imperfections to balance out interior spaces and make them more unique.

Insight - Younger consumers in North America are especially inclined to use design and aesthetics as a way to express themselves, a trend which is in-part influenced by their social media use. These demographics often prioritize pieces that will stand out rather than blend in.
Workshop Question - How has social media changed or impacted your industry? How is your brand adapting to it?
7.5
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Popularity
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Megatrends
4 Featured, 36 Examples:
94,015 Total Clicks
Date Range:
May 19 — Jan 21
Trending:
This Quarter and Hot
Consumer Insight Topics:

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