Well-known hair care brands are offering eco-friendly products or packaging
Trend - Noting a change in consumers' priorities, popular hair care brands are turning to eco-friendly products or packaging in order to better appeal to eco-conscious consumers. This shift includes everything from plastic waste reduction to eco-friendly formulas.
Insight - Today's consumer is more educated on climate change, as well as the role that businesses play in harming the environment. More people are turning to small brands that prioritize eco-consciousnes because of this--and large businesses are having to make their eco-friendliness more authentic in order to keep up.
Insight - Today's consumer is more educated on climate change, as well as the role that businesses play in harming the environment. More people are turning to small brands that prioritize eco-consciousnes because of this--and large businesses are having to make their eco-friendliness more authentic in order to keep up.
Workshop Question - How could your brand more authentically embody eco-friendly values?
Trend Themes
1. Eco-friendly Packaging - Hair care brands are turning to eco-friendly products or packaging to appeal more to eco-conscious consumers.
2. Sustainable Packaging Solutions - Sustainable packaging solutions are top-of-mind for consumers who are passionate about minimizing waste and reducing their carbon footprint.
3. Natural Ingredients - The new Garnier haircare products have been unveiled in a bid to help expand its naturally sourced offerings for consumers as they seek out more natural ways to maintain their hair.
Industry Implications
1. Beauty and Personal Care - As consumers become more eco-conscious, beauty and personal care businesses have an opportunity to invest and promote their eco-friendly products to better appeal to customers.
2. Packaging - Businesses specializing in packaging should consider sustainable and eco-friendly solutions to reduce waste and attract eco-conscious clients.
3. Sustainability - The trend towards sustainability is influencing different industries, providing opportunities for disruptive innovation and investment.
5 Featured, 45 Examples:
94,254 Total Clicks
Date Range:
Mar 19 — Jan 21
Trending:
Warm
Consumer Insight Topics:
