Herbal Essences Created Packaging Made with 25% Beach Plastic
Laura McQuarrie — March 18, 2019 — Eco
References: herbalessences & bustle
In collaboration with TerraCycle, Herbal Essences is now sharing eco-friendly haircare bottles that are made with 25% recycled beach plastic. These bottles are being debuted just in time for World Water Day this year, bringing light to the fact that eight million of tons of plastic ends up in the world's waterways each year. Although these kinds of plastic materials can be incredibly difficult to work with due to being exposed to the elements, TerraCycle sets itself apart by reusing hard-to-recycle materials.
The limited-edition Beach Plastic Bottles for shampoo and conditioner are only set to be available from March to June of this year, with designs that feature messages like "Waves of Change" and "Love Your Shore." Beyond this initiative, Herbal Essences is ultimately working towards using 100% renewable and recycled materials for its products and packaging.
The limited-edition Beach Plastic Bottles for shampoo and conditioner are only set to be available from March to June of this year, with designs that feature messages like "Waves of Change" and "Love Your Shore." Beyond this initiative, Herbal Essences is ultimately working towards using 100% renewable and recycled materials for its products and packaging.
Trend Themes
1. Eco-friendly Packaging - Collaborating with eco-friendly companies and using recycled materials can be a trend for businesses looking to decrease their carbon footprint.
2. Sustainable Consumables - Consumable companies can start using sustainable materials in their products and packaging to promote environmental responsibility.
3. Awareness Campaigns - Companies can use their products to draw attention to important issues that can impact the environment positively.
Industry Implications
1. Haircare - Haircare companies can start using beach plastic in their product packaging as an eco-friendly solution to plastic waste.
2. Consumer Goods - Consumer goods companies can collaborate with eco-friendly corporations, such as TerraCycle, to create sustainable product packaging.
3. Environmental Conservation - Partnerships between companies with environmental conservation as a goal can lead to successes in reducing plastic waste and its impact on the environment.
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