In an effort to increase its environmental sustainability efforts, Vitalis' recyclable water bottle has been launched. The bottle was released throughout markets throughout the globe, offering consumers an affordable yet eco-conscious alternative to typical bottled water offerings.
While some brands are pivoting to re-usable models, Vitalis opted to improve upon what it already retails -- single-use bottles. The product is made using recycled bottles, cutting out 6.3 tonnes of new plastics from the brand's production. To emphasize the shift to environmental sustainability, the bottle's label now arrives in a green hue.
Following this launch, the brand has announced that it will begin retailing the recycled bottles in cardboard boxes, to further their commitment to the cause.
Image Credit: Vitalis