Commission-free food services help struggling restaurants amidst COVID-19
Trend - In light of the ongoing pandemic, businesses aiming to help struggling restaurants are popping up (or changing their features) to offer commission-free bonuses. These benefits allow restaurants to maintain delivery and takeout services without having to pay too much to third party apps.
Insight - One of the many consequences of the ongoing pandemic has been small businesses struggling to adapt to reduced customer turnout. Third parties that are able to make the process of selling easier and more profitable for businesses are likely to gain more loyal customers as well--appealing to those who prioritize local and ethical shopping.
Insight - One of the many consequences of the ongoing pandemic has been small businesses struggling to adapt to reduced customer turnout. Third parties that are able to make the process of selling easier and more profitable for businesses are likely to gain more loyal customers as well--appealing to those who prioritize local and ethical shopping.
Workshop Question - How is your brand supporting struggling businesses and/or customers?
Trend Themes
1. Commission-free Food Delivery - The trend toward commission-free bonuses for delivery and takeout services allows restaurants to maintain profits in the pandemic and could attract customers who prioritize local and ethical shopping.
2. Exclusive Deals Via Text Messaging - Spread and The Spread App offer an exclusive text messaging service that allows restaurants to connect with hungry customers and reduce reliance on third party apps.
3. On-demand Restaurant Solutions - ChowNow offers a comprehensive restaurant delivery solution that allows restaurants to maintain control and minimize overhead costs.
Industry Implications
1. Food Delivery Services - Food delivery services need to adapt to meet the needs of pandemic-era consumers, who prioritize convenience and safety without sacrificing affordability.
2. Mobile Marketing Solutions - Restaurants can partner with startups that offer direct-to-consumer text messaging campaigns to raise awareness and incentivize takeout orders.
3. Technology Infrastructure for Small Businesses - Tools like ChowNow can help small businesses cut costs and create customized solutions for on-demand restaurant services.
