Category
Lifestyle
Assisted Choices
Trend cluster
Category
Mental Health
Focus
Male-specific mental health initiatives and services are increasingly common.
4.4
Trend score
Trend
What is the Mental Health Focus trend?
Mental Health Focus: With alarming statistics related to men's mental health and suicide rates, brands are increasingly prioritizing the mental wellbeing of men. This focus comes in different forms, from campaigns and donations to platforms that help men find support.
Insight
The consumer insight behind the Mental Health Focus trend
Mental health is a topic that's increasingly being destigmatized, particularly among Millennial and Gen Z demographics who speak more freely and openly about personal struggles with maintaining it. The spotlight on mental health has led to a greater focus on the different demographics that require extra or personalized attention.
Trend themes
Themes within the Mental Health Focus trend
Three behaviours holding the trend together01
Destigmatizing Mental Health
The focus on mental health has led to a greater destigmatization, particularly among Millennial and Gen Z demographics, providing new opportunities for brands to explore and cater to specialized audiences.
02
Accessible Mental Health Services
Platforms such as Modern Health are centered around making mental health resources and coverage more accessible to the masses, providing new opportunities for companies to similarly offer personalized plans and a range of wellness resources.
03
Male-Specific Mental Health Services
Many campaigns and initiatives like Tethr and Talk Club are specifically targeting men's mental health, revealing an underserved audience and providing new opportunities for businesses to cater to a specific demographic.
Industry implications
What the Mental Health Focus trend means for industry
Where the trend changes the playbookFor
Healthcare
With the growing prevalence and destigmatization of mental health, healthcare providers can explore expanding their offerings to cater to a wider audience and reach marginalized communities.
For
Marketing and Advertising
Campaigns like those from Pringles and Mother London highlight how marketing and advertising can go beyond simply promoting products and align themselves with significant social issues to create awareness.
For
Technology
Platforms like Tethr and Modern Health are leveraging technology to create new tools and resources for mental health services, providing opportunities for more businesses to incorporate technology to make mental healthcare more accessible.
Workshop question
How is your brand prioritizing mental health among employees or customers?
Trend signals
Trend signals for Mental Health Focus
Trend score 4.4 out of 10, from popularity 65%, activity 55%, freshness 12%.
Popularity65%
Activity55%
Freshness12%
Audience
90%Men
10%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mental Health Focus trend
6 featured examples from Mar 20, 2019 to Jun 13, 2022CategoryMarketing
Movember-Encouraging Chips
Pringles Highlights the Important Conversations Around Men's Health
Food brands can explore new partnerships and initiatives that support relevant causes like men's health.
CategoryLifestyle
Male-Targeted Mental Health Apps
The Tethr Mobile Application Focuses on Men's Mental Health
Opportunity for mobile app developers to create and improve mental health apps tailored to men's needs.
CategoryMarketing
Men-Targeted Mental Health Campaigns
Pringles and Movember Have Partnered for a New Campaign
Mental health providers can create more male-centered mental health campaigns that foster honest dialogue and offer confidential services for men struggling with mental health iss…
CategoryLifestyle
Male-Centric Depression Campaigns
Real People, Real Stories is Mother London's Wellness Initiative
Opportunity for mental health service providers to tailor their offerings to address the specific needs of men.
CategoryBusiness
Streamlined Mental Health Benefits
Modern Health Makes Mental Health Coverage More Accessible
Modern Health's corporate insurance platform provides an opportunity for healthcare insurance companies to integrate digital mental health services in their offerings.
CategoryLifestyle
Men’s Mental Health Initiatives
Liverpool and Nivea Have Created a Mental Health Charity
Opportunity for athletic organizations to use their platforms to promote mental health awareness and initiatives for men.
