Pringles is changing its iconic logo for the first time since 1968 in its new effort to support Movember–a month dedicated to highlighting the importance of men's health as it relates to prostate cancer. The chip brand changed Mr. P's image (the mascot of the brand) to remove his mustache, a common practice in the annual month-long challenge that encourages men to grow their beards and raise money to support the cause.
Pringles is working in collaboration with 'We Are Social,' a socially-led creative agency, and will donate a "minimum of £75,000 to the charity; pledging to fund some of its innovative work in mental health, including its new Movember Conversations tool." The new campaign was unveiled across the brand's social media platforms including Facebook, Instagram, and Twitter.
Image Credit: Pringles