Category
Business
Assisted Conversion
Trend cluster
Category
Contactless
Airport
Both necessary and recreational processes at airports are becoming contactless.
3.5
Trend score
Trend
What is the Contactless Airport trend?
Contactless Airport: Contactless airport systems are on the rise as airports around the world continue their heightened safety efforts in light of the ongoing pandemic. These contactless systems are occurring in everything from agent interactions to in-airport food deliveries.
Insight
The consumer insight behind the Contactless Airport trend
Despite significant milestones in the fight against COVID-19, consumers will likely remain hyper-vigilant when it comes to their personal health and safety for an indefinite amount of time, including post-pandemic. The extent to which the pandemic has disrupted their lives has had an impact on collective consumer psyche, and most people will expect that businesses take into account their health and safety as they frequent them.
Trend themes
Themes within the Contactless Airport trend
Three behaviours holding the trend together01
Contactless Airport Systems
Contactless airport systems are becoming popular as airports adhere to heightened safety efforts, which have led to the rise in delivery apps, virtual agents and improvements in parking systems.
02
Beauty Technology
Contactless beauty stores have incorporated beauty technology to allow for a virtual try-on to make the shopping process as seamless as possible for the consumer.
03
Virtual Customer Service Platforms
Customer service platforms enabling travelers to chat with an agent via phone call, video or live chat have emerged as airlines strive to provide convenient service that limits human contact, offering translations and transcribing services and more efficient access to customer service across different languages.
Industry implications
What the Contactless Airport trend means for industry
Where the trend changes the playbookFor
Transportation
As the world shifts to contactless practices, transportation stands to gain tremendous opportunities in the development of contactless systems that will help maintain customer health and safety on vehicles.
For
Retail
To cope with a socially distanced economy, the beauty industry will continue expanding its contactless operations and as such, the need for virtual beauty consultations via augmented reality might become a necessary element for the industry.
For
Hospitality
The need for hospitality will never go away, however, the hospitality industry needs to incorporate contactless systems to create a safer environment so as not to disrupt the collective consumer psyche regarding their health and safety.
Workshop question
How is your brand prioritizing safety in the long-term amidst the ongoing pandemic?
Trend signals
Trend signals for Contactless Airport
Trend score 3.5 out of 10, from popularity 58%, activity 39%, freshness 9%.
Popularity58%
Activity39%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Contactless Airport trend
4 featured examples from Nov 20, 2020 to Jan 13, 2021CategoryBusiness
Augmented Reality Beauty Stores
Hamad International Airport Opened Lancôme and YSL Beauté Cafés
Beauty retailers can leverage augmented reality technology to enhance the in-store experience and provide customers with a personalized, contactless shopping experience.
CategoryWorld
Virtual Airport Agents
United Launched 'Agent on Demand' to Provide Contact-Free Customer Service
Airline companies can adopt similar contact-free communication platforms for enhanced customer service.
CategoryWorld
In-Airport Delivery Apps
AtYourGate Streamlines Shopping and Dining for Busy Travelers
The travel industry can take advantage of mobile ordering apps to enhance the customer experience and increase revenue.
CategoryWorld
Contactless Airport Parking
The Raleigh-Durham International Airport Offers Safer Parking Options
Airports can continue to implement more contactless services, such as airport check-in and boarding, to enhance the safety and efficiency of the travel experience.
