Platforms adjust their services to offer virtual childcare amid COVID-19
Trend - Virtual childcare has increased dramatically in the wake of COVID-19. These services include one-on-one and group sessions and typically span one hour. This emerging sector not only supports parents seeking free time but also employs caregivers unable to work amid social distancing regulations.
Insight - Parents working remotely while looking after their children are facing considerable challenges. With school closures and physical distancing regulations, the lack of in-person childcare has left many parents feeling overwhelmed. Without traditional, in-person support systems many would lean on during this phase of their life, parents are eager for an alternative to keep their children engaged and offer free time for parents to work, manage household chores, or have much-needed alone time.
Insight - Parents working remotely while looking after their children are facing considerable challenges. With school closures and physical distancing regulations, the lack of in-person childcare has left many parents feeling overwhelmed. Without traditional, in-person support systems many would lean on during this phase of their life, parents are eager for an alternative to keep their children engaged and offer free time for parents to work, manage household chores, or have much-needed alone time.
Workshop Question - How can your brand support specific consumer needs during crisis?
Trend Themes
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Virtual Childcare — Virtual childcare has increased dramatically in the wake of COVID-19, providing a disruptive innovation opportunity to support parents seeking free time and offer purpose-driven employment for out-of-work performers.
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Curated Childcare Platforms — Curated childcare platforms like Caribu offer a range of activities that make video calls interactive, educational, and meaningful, providing a disruptive innovation opportunity for parents working from home.
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Volunteer Virtual Babysitting Partnerships — Partnering with organizations to provide free virtual babysitting services, such as Sittercity's partnership with Chicago Responds, offers a disruptive innovation opportunity to support first responders and their families.
Industry Implications
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Childcare — The emerging sector of virtual childcare provides opportunities for disruption in traditional childcare services.
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Technology — Curated childcare platforms and virtual babysitting services rely heavily on technology, providing opportunities for innovation and development in this sector.
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Performing Arts — Virtual childcare services like The Virtual Babysitters Club offer a solution to out-of-work performers and provide a disruptive innovation opportunity for the performing arts industry.
4 Featured, 28 Examples:
40,840 Total Clicks
Date Range:
Jan 21 — Jan 21
Trending:
Untested
Consumer Insight Topics:
