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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,221 more

Barley Enhancement

Barley protein is becoming increasingly popular in food, beverage and beauty

Trend - Barley is mostly starch and fiber, however, 'spent' barley—which is a by-product of the brewing/fermentation process—is packed with protein. In light of this, companies are appealing to this new ingredient and expanding variety in the market for plant-based protein.

Insight - An increasing number of consumers—especially Millennials and Gen Z—have pivoted or are pivoting to plant-based product consumption. This demand extends across industries and is motivated by individuals' awareness of the growing threat of climate change and the influence of the wellness movement which stipulates that plant-based formulas are healthier. As a result, consumers are prioritizing ethics and cruelty-free processes, which allows them to gain peace of mind and be more fulfilled.
Workshop Question - How can your brand utilize barley protein in your offering?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
26,971 Total Clicks
Date Range:
Jun 20 — Jan 21
Trending:
This Month and Average
Consumer Insight Topics:

Featured Examples

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