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Commission Conscious

Platforms reduce commission fees in order to support smaller businesses

Trend - Third-party platforms are reducing or eliminating commission fees in an effort to help alleviate the financial burden facing small businesses and entrepreneurs. These initiatives span music platforms, app purchasing platforms, and third-party food delivery platforms.

Insight - It has been well-publicized that many small businesses and entrepreneurs are struggling to turn a profit, specifically those reliant on third-party platforms. Recent controversies have brought to light the near-exploitative ways that several third-party platforms gauge smaller companies. This has prompted consumers to demand that these platforms don't egregiously cut into the profit margins of these at-risk businesses.
Workshop Question - How can your brand support small or emerging entrepreneurs amid and post COVID-19?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
30,565 Total Clicks
Date Range:
May 20 — Jan 21
Trending:
This Year and Mild
Consumer Insight Topics:

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