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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,224 more

Audio-Only

Audio-only apps offer new forms of social media and content interactions

Trend - What was recently considered "old fashioned" is being made new again--audio-based communication and engagement with content are being revamped with audio-only options that take the pressure off virtual communication, or allow people to multitask while engaging with content that typically includes videos.

Insight - When it comes to social and content platforms, people are accustomed to soundbites, constant scrolling and communicating with text. With the increased engagement that these platforms are seeing, features that allow for audio-only communication or listening are able to stand out to those consumers who want something new.
Workshop Question - How can your brand offer consumers alternatives to their entrenched habits?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
26,913 Total Clicks
Date Range:
Oct 19 — Jan 21
Trending:
This Month and Mild
Consumer Insight Topics:

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