Audio-only apps offer new forms of social media and content interactions
Trend - What was recently considered "old fashioned" is being made new again--audio-based communication and engagement with content are being revamped with audio-only options that take the pressure off virtual communication, or allow people to multitask while engaging with content that typically includes videos.
Insight - When it comes to social and content platforms, people are accustomed to soundbites, constant scrolling and communicating with text. With the increased engagement that these platforms are seeing, features that allow for audio-only communication or listening are able to stand out to those consumers who want something new.
Insight - When it comes to social and content platforms, people are accustomed to soundbites, constant scrolling and communicating with text. With the increased engagement that these platforms are seeing, features that allow for audio-only communication or listening are able to stand out to those consumers who want something new.
Workshop Question - How can your brand offer consumers alternatives to their entrenched habits?
Trend Themes
1. Rise of Audio-only Communication and Content - With increased engagement on social and content platforms, audio-only communication and content options are becoming more popular for consumers who want something new.
2. Multitasking-friendly Platforms - Audio-only platforms are attractive to consumers who want to consume content or communicate with others while multitasking.
3. Human Connection Through Audio - Audio-only options are being viewed as a way to provide a human element to online communication and content consumption.
Industry Implications
1. Social Media Platforms - Social media platforms are adopting audio-only communication mini-apps to provide new ways for consumers to interact with their connections.
2. Content Creation Platforms - Content creation platforms are adding audio-only features to allow users to present their ideas with greater ease.
3. Mobile Media Platforms - Mobile media platforms are creating audio-only features to make it easier for consumers to consume content while on the go.
5 Featured, 45 Examples:
60,489 Total Clicks
Date Range:
Oct 19 — May 21
Trending:
Mild
Consumer Insight Topics:
