Brands are looking to new product formats in the hopes of reducing waste
Trend - Personal care and beauty brands are offering their products in the tablet/pill format. This approach is proven to significantly decrease carbon emissions, both in manufacturing, as well as in shipping.
Insight - Aware of the growing implications of climate change, contemporary consumers are increasingly wary of their purchasing habits. In order to feel good about the lifestyle decisions they make, many are focusing on a brand's commitment to sustainability and ethics prior to settling on a product. This, in turn, does not only allow consumers to feel better about their purchases, but it also affords them peace of mind as they know they are advocating for a better future.
Insight - Aware of the growing implications of climate change, contemporary consumers are increasingly wary of their purchasing habits. In order to feel good about the lifestyle decisions they make, many are focusing on a brand's commitment to sustainability and ethics prior to settling on a product. This, in turn, does not only allow consumers to feel better about their purchases, but it also affords them peace of mind as they know they are advocating for a better future.
Workshop Question - How can your brand minimize its carbon footprint further?
Trend Themes
1. Solid Tablets - Personal care and beauty brands are offering their products in the tablet/pill format, reducing waste and carbon emissions.
2. Waterless Personal Care - Brands are creating waterless personal care products which significantly reduces packaging, emissions, and transportation costs.
3. Plastic-free Alternatives - Consumers are consciously trying to avoid unnecessary single-use plastic and seeking high-quality sustainable skincare products.
Industry Implications
1. Sustainable Personal Care - Companies in the personal care industry can take advantage of the growing trend among consumers to prefer brands with commitment to sustainability and ethics.
2. Eco-friendly Packaging - Brands can explore innovative packaging for products such as bamboo and aluminum bottles, reusable tins and individually wrapped aluminum envelopes.
3. Waterless Formulas - Companies can offer waterless formulas, solid, powdered or even waterless formulas eliminating the need for water inclusion in various personal care products.
