Brands are looking to new product formats in the hopes of reducing waste
Trend - Personal care and beauty brands are offering their products in the tablet/pill format. This approach is proven to significantly decrease carbon emissions, both in manufacturing, as well as in shipping.
Insight - Aware of the growing implications of climate change, contemporary consumers are increasingly wary of their purchasing habits. In order to feel good about the lifestyle decisions they make, many are focusing on a brand's commitment to sustainability and ethics prior to settling on a product. This, in turn, does not only allow consumers to feel better about their purchases, but it also affords them peace of mind as they know they are advocating for a better future.
Insight - Aware of the growing implications of climate change, contemporary consumers are increasingly wary of their purchasing habits. In order to feel good about the lifestyle decisions they make, many are focusing on a brand's commitment to sustainability and ethics prior to settling on a product. This, in turn, does not only allow consumers to feel better about their purchases, but it also affords them peace of mind as they know they are advocating for a better future.
Workshop Question - How can your brand minimize its carbon footprint further?
