Alternative cannabinoids are entering the beauty and haircare industry
Trend - After the immense success of CBD in the beauty industry, brands are looking to other, lesser-known cannabinoids. As new additions to the formula, these ingredients carry a multitude of benefits—CBG, for example, boasts antioxidant properties and encourages hair health, while CBC is believed to fight acne.
Insight - Encouraged by the robustness of beauty products in the market, contemporary consumers are consistently looking for new experiences that can improve their daily routines or satisfy their curiosity. In opting in for new ingredients and innovations, individuals do not only become excited by indulging in novelty but also gain satisfaction from exploring the different available options and reassuring themselves that they have the most beneficial and appropriate routine that fits their needs.
Insight - Encouraged by the robustness of beauty products in the market, contemporary consumers are consistently looking for new experiences that can improve their daily routines or satisfy their curiosity. In opting in for new ingredients and innovations, individuals do not only become excited by indulging in novelty but also gain satisfaction from exploring the different available options and reassuring themselves that they have the most beneficial and appropriate routine that fits their needs.
Workshop Question - How can your brand use alternative cannabinoids?
