Alternative cannabinoids are entering the beauty and haircare industry
Trend - After the immense success of CBD in the beauty industry, brands are looking to other, lesser-known cannabinoids. As new additions to the formula, these ingredients carry a multitude of benefits—CBG, for example, boasts antioxidant properties and encourages hair health, while CBC is believed to fight acne.
Insight - Encouraged by the robustness of beauty products in the market, contemporary consumers are consistently looking for new experiences that can improve their daily routines or satisfy their curiosity. In opting in for new ingredients and innovations, individuals do not only become excited by indulging in novelty but also gain satisfaction from exploring the different available options and reassuring themselves that they have the most beneficial and appropriate routine that fits their needs.
Insight - Encouraged by the robustness of beauty products in the market, contemporary consumers are consistently looking for new experiences that can improve their daily routines or satisfy their curiosity. In opting in for new ingredients and innovations, individuals do not only become excited by indulging in novelty but also gain satisfaction from exploring the different available options and reassuring themselves that they have the most beneficial and appropriate routine that fits their needs.
Workshop Question - How can your brand use alternative cannabinoids?
Trend Themes
1. Cannabinoid Beauty - Incorporating lesser-known cannabinoids like CBG and CBC in beauty and haircare products to offer unique benefits and experiences to consumers.
2. Science-centric Cannabis Beauty Brands - Combining high-quality, natural plant-based ingredients like full-spectrum cannabis extracts with innovative formulas and packaging to create style-forward, affordable skincare products.
3. Phytocannabinoid-infused Beauty Brands - Introducing all-natural, phytocannabinoid-infused products like face serums, lotions, balms, and tinctures that use broad-spectrum CBD and other phytocannabinoids like CBN and CBG to offer nourishing, calming, and restorative benefits to the skin and body.
Industry Implications
1. Beauty and Personal Care - There are opportunities to create innovative and unique beauty and personal care products by incorporating lesser-known cannabinoids like CBG and CBC, broad-spectrum CBD, and other plant-based ingredients.
2. Health and Wellness - As consumers increasingly prioritize health and wellness, there are opportunities to create cannabinoid-infused products that offer natural and holistic solutions for a range of issues such as skin health, stress, and inflammation.
3. Cannabis and Hemp - Innovators in the cannabis and hemp industries can explore the potential benefits of lesser-known cannabinoids like CBG, CBC, and CBN, and collaborate with beauty and personal care brands to create new and unique product offerings.
