Spotify recently announced that it will be launching its own podcast subscription program for partners. It also noted that it will be letting content creators keep all of the subscription fees without taking any cuts of the podcast subscription revenues. This is notable as many creator platforms take a cut of the fees or the fan payments that creators get.
The program is set to launch in-app next week. The platform will route users to its website when they select podcasts to purchase and subscribe from through the app. This is to avoid paying any fees and in-app transactions. Notably, it was announced earlier this month, that Facebook is launching a collaboration with Spotify to allow users to hear podcasts from the social media app itself.
Image Credit: STRF, Star Max, IPx
Why This Trend Is Growing
- In-app Podcast Subscription Programs
- Creators can keep all subscription fees providing companies like Spotify with an opportunity to disrupt revenue sharing platforms.
- Exclusive Podcast Content
- Offering exclusive content to subscribers could disrupt traditional podcast distribution and attract more paying customers.
- Social Media Podcast Integration
- Integration of podcasts within social media platforms like Facebook could disrupt the way we listen and share podcast content.
Industries Being Reshaped
- Music Streaming Industry
- Music streaming companies like Spotify could disrupt the traditionally ad-based podcast model by offering creators the ability to monetize their content directly through subscription fees.
- Social Media Industry
- Companies like Facebook could disrupt the podcast industry with social media integration, allowing for easier discovery and sharing of podcast content within their platform.
- Podcast Creation Industry
- Companies catering to podcast creators, like Patreon, could be disrupted with the offering of in-app subscriptions by platforms like Spotify that offer creators all of the revenue generated from their content.
