Velveeta is running a Twitter contest in Florida that ended on December 16, where two Miami Dolphins fans were selected to win a queso-themed couch as a prize.
The queso-themed couch was scheduled to be installed on December 20, and has a number of custom features. Some of the features include a dip warmer, that can keep Velveeta products at the ideal temperature, a compartment for snack storage, lava lamps, LED lights, and pillows with pictures of nachos.
Velveeta is a Kraft Heinz brand and the contest was created to provide Miami Dolphins fans with an improved game-day experience, as in-person attendance options are limited due to COVID-19.
The campaign is part of increased marketing efforts, as Kraft Heinz experiences an increase in sales during the pandemic.
Image Credit: The Kraft Heinz Company
What's Driving This Trend
- Branded-giveaway Contests
- Brands are running contests to engage and reward consumers with unique and themed prizes like the queso-themed couch.
- Custom-features Couches
- Couches with custom features like dip warmers, snack storage compartments, LED lights, and themed pillows are gaining popularity as innovative home furniture options.
- Enhanced Game-day Experiences
- Brands are creating experiences that enhance the game-day experience for fans, like Velveeta's queso-themed couch giveaway for Miami Dolphins fans.
Who This Affects Most
- Food and Beverage
- Food and beverage brands like Kraft Heinz are leveraging unique giveaways and contests to engage consumers and increase sales.
- Home Furniture
- Home furniture companies are innovating by creating couches with custom features and unique themed designs to cater to the evolving needs of consumers.
- Sports and Entertainment
- Sports and entertainment industries are partnering with brands to provide fans with enhanced game-day experiences through unique giveaways and prizes.
