A good dip is an essential part of Super Bowl Sunday and Hormel wants to help people take their love of snacking to the next level with a "a revolutionary gameday appetizer innovation," the Chili Cheese Keg. In a half-barrel size, the Hormel Chili Cheese Keg combines cheese with the brand's top-selling chili for dispensing 15 galls of of hot dip before, during and after the game.
Capable of sharing almost 300 four-ounce servings of Hormel Chili Cheese, the Chili Cheese Keg will be on its way to one lucky winner, and hand-delivered right on time for the Super Bowl. This keg boasts a proprietary adjustable internal heating element and fun features like a handle in the shape of the iconic Hormel Chili can.
Key Themes Behind This Trend
- Food & Beverage Innovations
- The Hormel Chili Cheese Keg presents an opportunity for restaurant chains and other food and beverage industry players to introduce unique food service experiences.
- Event Marketing
- The introduction of the Hormel Chili Cheese Keg provides a new avenue for brands to create unique marketing experiences at events and gatherings.
- Social Media Trends
- The Instagram-worthy visual appeal of the Hormel Chili Cheese Keg presents an opportunity for influencers and other social media savvy businesses to take advantage of trending food concepts.
Where This Applies
- Restaurant Industry
- The Chili Cheese Keg concept offers a fresh take on shareable appetizers and could offer a unique addition to menus at sports bars, pubs, and other dining establishments.
- Catering Industry
- The Chili Cheese Keg offers a convenient, fun, and shareable approach to catering for events and parties that could be appealing to catering companies looking to stand out in a competitive market.
- Event Planning Industry
- The Chili Cheese Keg adds a unique and fun touch to events and gatherings and could be an attractive addition to the offerings of event planners of all kinds.
