Virtual gifts and gift cards are becoming increasingly popular during COVID-19
Trend - Brands are launching special virtual gift cards during the COVID-19 pandemic. Either offered as a giveaway or as something for consumers to surprise their loved ones, this opportunity enables a safer gifting experience.
Insight - Many contemporary consumers are abiding by the government-imposed COVID-19 safety guidelines and doing their part to help "flatten the curve" allows individuals to gain peace of mind. As time continues to pass, many are focusing on adapting their lifestyle by looking for ways to connect with friends and loved ones. The ability to socialize fosters a sense of comradeship and enables consumers to not feel as lonely while they need to keep apart.
Insight - Many contemporary consumers are abiding by the government-imposed COVID-19 safety guidelines and doing their part to help "flatten the curve" allows individuals to gain peace of mind. As time continues to pass, many are focusing on adapting their lifestyle by looking for ways to connect with friends and loved ones. The ability to socialize fosters a sense of comradeship and enables consumers to not feel as lonely while they need to keep apart.
Workshop Question - How can you enable a safe connection between consumers during COVID-19?
Trend Themes
1. E-gifting - Virtual gifts and gift cards have become more popular during COVID-19 and has led brands to launch special virtual gift card campaigns, creating new opportunities for safer gifting experiences.
2. Charitable Giving - Brands are launching campaigns to support frontline workers, students, and those in need during the pandemic, with e-gift card purchases and donations motivating consumers to do their part and potentially sparking new long-term partnerships between brands and charitable organizations.
3. Streaming Giveaways - As streaming services continue to gain popularity, brands are reaching out to consumers by offering free streaming subscriptions as a giveaway, creating new opportunities for partnerships and consumer engagement during the pandemic.
Industry Implications
1. Retail - The rise of e-gifting and gift card campaigns create new opportunities for the retail industry to provide safe shopping experiences and incentivize consumers to make purchases while also giving back to communities in need.
2. Hospitality - Charitable campaigns like providing free food and beverages to frontline workers, students, and healthcare heroes create opportunities for the hospitality industry to make a difference while also building brand reputation and loyalty.
3. Entertainment - As more consumers spend time at home, new opportunities have arisen for the entertainment industry to engage with consumers by partnering with brands to provide free or discounted streaming services, offering unique and safe experiences.
