Twitter Unveils Early Beta Version of 'Spaces' Feature
Grace Mahas — January 5, 2021 — Social Media
References: twitter & socialmediatoday
Twitter recently expanded its platform offerings with the launch of the new 'Spaces' feature. Currently available in an early beta version, the new feature was designed to enable consumers to create audio-only meetings that guests can join, listen in on, or actively participate in. The audio-only meetings are displayed through a purple icon on the creators' Fleets bubble that shows when a discussion is in progress and who is participating.
Twitter commented on the drive behind the new Spaces feature, stating: "The human voice can bring a layer of connectivity to Twitter through emotion, nuance and empathy often lost in text. We see this with voice tweets and voice DMs. Sometimes 280 isn't enough, and voice gives people another way to join the conversation."
Image Credit: Twitter
Twitter commented on the drive behind the new Spaces feature, stating: "The human voice can bring a layer of connectivity to Twitter through emotion, nuance and empathy often lost in text. We see this with voice tweets and voice DMs. Sometimes 280 isn't enough, and voice gives people another way to join the conversation."
Image Credit: Twitter
Trend Themes
1. Audio-only Communication - The rise of audio-only communication tools presents an opportunity for businesses to improve remote collaboration, customer service, and engagement for the visually impaired.
2. Social Audio Networking - The trend towards audio-first social media creates opportunities for businesses to engage customers, build brand awareness, and explore new marketing channels.
3. Voice Interaction Technology - Advancements in voice recognition and interaction technology creates disruptive innovation opportunities for businesses to create more intuitive and accessible user interfaces across industries.
Industry Implications
1. Teleconferencing - Audio-only conferencing tools and software providers can innovate by introducing new features and functionalities to improve user experience, security, and integration with other communication platforms.
2. Social Media - Social media platforms can explore social audio networking as a new feature to increase user engagement, content consumption, and advertising revenue.
3. Smart Assistants - Voice interaction technology can create disruptive innovation opportunities for smart assistants to improve accessibility and usability for visually impaired users and introduce new capabilities for home automation, healthcare, and entertainment.
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