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Boxed Cocktail

Alcohol brands are launching their products in a box format for ease of use

Trend - In order to make their products more accessible—especially for outdoor gatherings—brands are offering spirits and cocktails in box packaging. Many companies are emphasizing the convenience of this format during the government-imposed COVID-19 lockdown.

Insight - In their everyday, contemporary consumers emphasize convenience and accessibility, especially when it comes to making purchasing decisions about the products that they will use and indulge in. As a result, many are paying attention not only to the contents but also to the packaging format of what they are buying. In this space, individuals feel less stressed out when they opt-in for something that will give them a seamless, fuss-free experience.
Workshop Question - Conceptualize a packaging format that prioritizes convenience.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
48,344 Total Clicks
Date Range:
Aug 19 — Aug 21
Trending:
This Year and Mild
Consumer Insight Topics:

Featured Examples

Bartender-Quality Boxed Cocktails
Bartender-Quality Boxed Cocktails
Boxology Cocktails Provide the Mixology Experience in a Box
Boxology Cocktails supplies 10 servings of ready-to-drink punch and mai tai so that people can enjoy high-quality cocktails at home without any of the mess of making their own drinks. For those who... MORE
Boxed Spirit Packaging
Boxed Spirit Packaging
Black Box Spirits Boasts Vodka, Whiskey, and Tequila in a Box
The boxed spirit trend seems to be quickly catching on as more alcohol brands are opting-in for the convenience-focused format. Black Box Spirits is one of the brands that is elevating the aesthetic... MORE
Boxed Moscow Mules
Boxed Moscow Mules
Crafthouse Cocktails in a Box are Ready to Pour and Enjoy
Just like the way wine is bagged, boxed and ready to enjoy, Crafthouse Cocktails offers cocktails in a box that are ready to dispense from an easy-pour spout. The canned cocktail brand is now... MORE
Playfully Illustrated Boxed Cocktails
Playfully Illustrated Boxed Cocktails
Global Brands Launched New Packaging for Its All Shook Up
Boxed cocktails are gaining in popularity due to their convenient packaging. Last year, Global Brands—the mastermind behind the playful All Shook Up cocktail series—debuted a new packaging for... MORE
Eco-Friendly Fruit-Infused Cocktails
Eco-Friendly Fruit-Infused Cocktails
Beatbox Beverages Debuts a New Tropical Punch Flavor
BeatBox Beverages, the party-themed alcohol brand targeting Millenials and Gens Z, has recently expanded its Party Punch ready-to-drink cocktail lineup to include the ‘Tropical Punch’... MORE
Large-Format Boxed Cocktails
Large-Format Boxed Cocktails
St. Agrestis Bag-in-Box Cocktails are Pre-Mixed and Ready to Drink
If you’re a fan of cocktails, but don’t like all the mixing and measuring involved, then the St. Agrestis Bag-in-Box Cocktails are the perfect solution. St. Agrestis Bag-in-Box... MORE

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