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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,208 more

Boxed Cocktail

Alcohol brands are launching their products in a box format for ease of use

Trend - In order to make their products more accessible—especially for outdoor gatherings—brands are offering spirits and cocktails in box packaging. Many companies are emphasizing the convenience of this format during the government-imposed COVID-19 lockdown.

Insight - In their everyday, contemporary consumers emphasize convenience and accessibility, especially when it comes to making purchasing decisions about the products that they will use and indulge in. As a result, many are paying attention not only to the contents but also to the packaging format of what they are buying. In this space, individuals feel less stressed out when they opt-in for something that will give them a seamless, fuss-free experience.
Workshop Question - Conceptualize a packaging format that prioritizes convenience.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
27,746 Total Clicks
Date Range:
Aug 19 — Dec 20
Trending:
This Month and Mild
Consumer Insight Topics:

Featured Examples

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