Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Accommodating
Mask
Mask designs are being optimized to be more accessible and serve specific needs.
6.4
Trend score
Trend
What is the Accommodating Mask trend?
Accommodating Mask: Many brands and designers are reimagining face masks and accessories to cater to individuals with different needs. Whether it be for those with functional diversities or those who wear glasses, these products enable a more inclusive and thoughtful approach to safety.
Insight
The consumer insight behind the Accommodating Mask trend
Contemporary consumers have different needs and functional abilities. This results in a growing demand for products that take universal design into consideration, meaning that offerings are inclusive and accessible to a wide range of individuals, regardless of age, background, or ability. When this expectation is met, consumers do not only feel more comfortable but also included and relieved that they don't have to confront or adapt to design biases.
Trend themes
Themes within the Accommodating Mask trend
Three behaviours holding the trend together01
Universal Design
Businesses can benefit from creating universal designs of products that cater to the varying needs of a diverse consumer base, including those with different functional abilities.
02
Aftermarket Face Mask Accessories
Developing and marketing aftermarket accessories that make face masks more comfortable and efficient can cater to consumers' specific needs and enable more inclusive solutions.
03
Smart Masks
Next-generation smart face masks that offer speech transcription and translation capabilities can provide enhanced digital efficiency while maintaining health protocols in confined spaces.
Industry implications
What the Accommodating Mask trend means for industry
Where the trend changes the playbookFor
Medical Supplies & Equipment
Universal design and aftermarket accessories for face masks have the potential to disrupt the medical supplies & equipment industry to cater to a more diverse and inclusive consumer base.
For
Assistive Technology
The development of face masks catering to the needs of those with different functional abilities is contributing to the growth of the assistive technology industry.
For
Wearable Technology
The rise of smart face masks is indicative of a growing market for wearable technology that serves health and safety purposes.
Workshop question
In what areas can your brand benefit from universal design?
Trend signals
Trend signals for Accommodating Mask
Trend score 6.4 out of 10, from popularity 92%, activity 92%, freshness 9%.
Popularity92%
Activity92%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accommodating Mask trend
4 featured examples from Apr 7 to Dec 19, 2020CategoryLifestyle
Hearing Impaired Face Mask Designs
A College Student Created a Face Mask Design for the Deaf
There is an opportunity for fashion companies to create stylish and functional face masks as a new accessory.
CategoryTech
Speech-Transcribing Face Masks
The Donut Robotics C-FACE Smart Mask Translates Eight Languages
Disruptive innovation opportunity: Explore the integration of smart mask technology into healthcare settings to improve patient-doctor communication and documentation.
CategoryLifestyle
Anti-Fogging Face Mask Accessories
These Custom Molding Nose Strips Enhance Wearer Comfort
Opportunity for the development and sale of accessories tailored to enhance safety and comfort in the healthcare industry.
CategoryLifestyle
Accessible Transparent Mask Designs
Tella Couture Offers a Solution for Those with Impairments
Disruptive innovation opportunity: Incorporate transparent mask designs into mainstream fashion retail, offering stylish and accessible options for consumers.
