Mask designs are being optimized to be more accessible and serve specific needs
Trend - Many brands and designers are reimagining face masks and accessories to cater to individuals with different needs. Whether it be for those with functional diversities or those who wear glasses, these products enable a more inclusive and thoughtful approach to safety.
Insight - Contemporary consumers have different needs and functional abilities. This results in a growing demand for products that take universal design into consideration, meaning that offerings are inclusive and accessible to a wide range of individuals, regardless of age, background, or ability. When this expectation is met, consumers do not only feel more comfortable but also included and relieved that they don't have to confront or adapt to design biases.
Insight - Contemporary consumers have different needs and functional abilities. This results in a growing demand for products that take universal design into consideration, meaning that offerings are inclusive and accessible to a wide range of individuals, regardless of age, background, or ability. When this expectation is met, consumers do not only feel more comfortable but also included and relieved that they don't have to confront or adapt to design biases.
Workshop Question - In what areas can your brand benefit from universal design?
4 Featured, 35 Examples:
322,165 Total Clicks
Date Range:
Apr 20 — Dec 20
Trending:
This Quarter and Viral
Consumer Insight Topics:
