With the global COVID-19 pandemic at large, many have added face masks as an accessory due to its protective purposes -- to combat the stylistic elements of the new necessary accessory, adidas introduced a new face mask colorway of adidas blue. Many brands have been exploring ways to elevate the face mask and the sportswear brand does so by infusing retro design language to the piece and efficient technology.
The main accent of the face mask is the trefoil logo that is featured at the front of the piece so give it the same sporty elements as its athletic apparel. It is constructed from recycled and breathable materials to be sustainable. It can be easily washed and every pack donates to the Save the Children's Global Coronavietus Response Fund.
Image Credit: adidas
What Makes This Trend Stand Out
- Retro-inspired Face Mask Design
- Opportunity for brands to infuse retro design elements into face masks, bringing a unique and sporty aesthetic to the accessory.
- Sustainable Face Mask Materials
- Demand for face masks made from recycled and breathable materials that are both effective and environmentally friendly.
- Cause-related Face Mask Initiatives
- Trend of face masks being associated with charitable causes, such as donating a portion of sales to support COVID-19 relief efforts.
Sectors Adopting This
- Fashion/apparel Industry
- Fashion brands can explore opportunities to introduce stylish and functional face masks that align with their brand image.
- Sportswear Industry
- Sportswear brands can leverage their athletic aesthetic to create sporty face masks that appeal to their target audience.
- Charitable Organizations/nonprofits
- Opportunity for charitable organizations to collaborate with brands on cause-related face mask initiatives, raising funds for COVID-19 relief.
