Vegan food pairings become more sophisticated and diverse
Trend - Vegan brands are being more intentional with their products with food, beverage and ingredient pairings that are becoming increasingly sophisticated. Everything from specially paired charcuteries to yogurt toppings are being offered to people who consume vegan food.
Insight - When it comes to dietary restrictions, consumers no longer "take what they can get." The increased demand in this space has resulted in elevated alternatives that are focused on flavor, texture, and ingredients--like any other non-restricted food item would be. Vegans and those who experiment with vegan foods expect that brands are able to meet their more sophisticated tastes.
Insight - When it comes to dietary restrictions, consumers no longer "take what they can get." The increased demand in this space has resulted in elevated alternatives that are focused on flavor, texture, and ingredients--like any other non-restricted food item would be. Vegans and those who experiment with vegan foods expect that brands are able to meet their more sophisticated tastes.
Workshop Question - How is your brand creating diversity of choice in the alternative food/ingredient space?
