Vegan food pairings become more sophisticated and diverse
Trend - Vegan brands are being more intentional with their products with food, beverage and ingredient pairings that are becoming increasingly sophisticated. Everything from specially paired charcuteries to yogurt toppings are being offered to people who consume vegan food.
Insight - When it comes to dietary restrictions, consumers no longer "take what they can get." The increased demand in this space has resulted in elevated alternatives that are focused on flavor, texture, and ingredients--like any other non-restricted food item would be. Vegans and those who experiment with vegan foods expect that brands are able to meet their more sophisticated tastes.
Insight - When it comes to dietary restrictions, consumers no longer "take what they can get." The increased demand in this space has resulted in elevated alternatives that are focused on flavor, texture, and ingredients--like any other non-restricted food item would be. Vegans and those who experiment with vegan foods expect that brands are able to meet their more sophisticated tastes.
Workshop Question - How is your brand creating diversity of choice in the alternative food/ingredient space?
Trend Themes
1. Sophisticated Vegan Food Pairings - Vegan brands are being more intentional with their products with food, beverage and ingredient pairings that are becoming increasingly sophisticated.
2. Artisanal Vegan Products - Consumers no longer 'take what they can get.' The increased demand in this space has resulted in elevated and artisanal alternatives that are focused on flavor, texture, and ingredients.
3. Vegan Entertaining - The rise of artisanal vegan products has led to an increased interest in vegan entertaining, from wine pairing bundles to meat-free charcuterie.
Industry Implications
1. Vegan Food Industry - The growing demand for vegan food products has led to innovative product offerings and sophisticated flavor combinations that cater to vegan consumers.
2. Artisanal Food Industry - The demand for artisanal vegan products has created opportunities for brands to create niche products with a focus on high-quality ingredients, flavor profiles, and pairings.
3. Entertainment Industry - The trend towards vegan food pairings and artisanal vegan products has created opportunities for the entertainment industry to cater to vegan consumers with elevated food offerings.
