Due to certain clarification and fining processes, not all wines are vegan but The Wonderful Wine Co. is a newly launched vegan wine brand that focuses on environmentally friendly practices. The wines are made with organic grapes that are grown on pesticide-free land, plus, they're low in sugar and sulfites. Products from The Wonderful Wine Co. like Argentine Malbec, French Rosé, Frency White and the limited-edition Malvasia Bianca are packaged in bottles that are lighter than usual and take 20% less energy to produce. The brand also favors the use of other packaging materials that are 100% recyclable and made with recycled materials.
Notably, The Wonderful Wine Co. is a new vegan brand from the founders of the wine subscription service Winc.
Image Credit: The Wonderful Wine Co.
Key Themes Behind This Trend
- Vegan Wine Brands
- Opportunity for more companies to create vegan wine brands that focus on environmentally friendly practices.
- Sustainable Packaging
- Opportunity to develop sustainable packaging solutions that are lighter, require less energy to produce, and made with recycled materials.
- Low Sugar and Sulfite Wines
- Opportunity to create more low sugar and sulfite wines to cater to health-conscious consumers.
Where This Applies
- Wine Industry
- Opportunity for vineyards and wineries to adopt environmentally friendly practices and offer vegan wine options.
- Packaging Industry
- Opportunity for packaging companies to develop sustainable packaging solutions for wine and other industries.
- Health and Wellness Industry
- Opportunity for health and wellness brands to expand their product offerings to include low sugar and sulfite wines.
