Category
Business
Assisted Conversion
Trend cluster
Category
Influencer
Housing
Designers are focusing on elevating the aesthetic & function of content houses.
5.9
Trend score
Trend
What is the Influencer Housing trend?
Influencer Housing: Content houses—also known as "collab houses"—are becoming increasingly popular amid young social media influencers. As a result, brands and designers are working on offering opportunities to this community through elevated, or even branded, experiences.
Insight
The consumer insight behind the Influencer Housing trend
Social media plays an important role in the lives of Gen Z consumers, many of whom utilize such platforms as a means of self-expression, socializing, or even advancing their career. Young entrepreneurs are increasingly looking for ways to gain independence and create a seamless lifestyle that mixes work with play. This not only allows them to feel more confident but also motivates them to be productive and efficient in maintaining their own image.
Trend themes
Themes within the Influencer Housing trend
Three behaviours holding the trend together01
Social Media Influencer Houses
Young entrepreneurs are increasingly looking for ways to gain independence and create a seamless lifestyle that mixes work with play, which includes social media influencer houses
02
Esports Team Houses
Team houses, acting as live-in dorms for influencers, provide esports and content creators with an environment to excel, bringing together viewers and engaging in brand collaborations
03
Social Media-Ready Houses
The niche of providing brands and influencers with 'Instagram-ready backdrops for shooting ads and promos' is projected to become a $15 billion industry by 2022
Industry implications
What the Influencer Housing trend means for industry
Where the trend changes the playbookFor
Real Estate
Real estate companies can invest in creating trend-specific living quarters to cater to social media influencers and capitalize on their need for independence and seamless lifestyle
For
Advertising
Advertising agencies can create campaigns that feature influencers living and working in trend-specific spaces, showcasing the spaces as part of their lifestyle and opportunity for them to create content
For
Design
Design companies can work on providing opportunities for influencers to have eye-captivating living spaces for content creation, while also offering branded experiences that they can share with their followers
Workshop question
How can your brand enhance the experience of influencers?
Trend signals
Trend signals for Influencer Housing
Trend score 5.9 out of 10, from popularity 86%, activity 83%, freshness 9%.
Popularity86%
Activity83%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Influencer Housing trend
4 featured examples from Dec 11 to Dec 12, 2020CategoryArt & Design
Influencer-Specific House Designs
Web Stars Channel Conceived This House for Influencers
Real estate developers and investors may find opportunities in creating homes and spaces that cater to the specific needs of influencers and their growing importance in the market…
CategoryArt & Design
Social Media-Ready Houses
Village Studio Has Opened Two New Locations—one in LA & One in Brooklyn
Opportunity for marketing and advertising agencies to incorporate influencer marketing strategies and offer social media-ready spaces for client campaigns.
CategoryPop Culture
Social Media Influencer Houses
The Hype House Houses Some of TikTok's Most Talked-About Stars
Disruptive innovation opportunity: Identifying and investing in properties that can be transformed into purpose-built influencer houses, catering to the demand for unique and phot…
CategoryArt & Design
Esports Team Houses
The FaZe Clan Moved to a Dual 12,500-Square-Foot Mansions in Hollywood Hills
The trend of team houses for influencers represents a disruptive innovation opportunity for real estate industry to cater to the unique needs of content creators and esports teams.
