Social media platforms have become an inseparable part of our every day—from being a site of entertainment and self-expression to providing marketers with tools to reach audiences—so the concept of a house for influencers should really be not that shocking. The media company Web Stars Channel has commissioned one such dwelling in Milan. Mesmirizingly envisioned by art director John Pentassuglia, the house for influencers is believed to be the first of its kind in Italy.
Titled 'Defhouse,' the space is designed to provide an "ideal setting for producing content" and as a result, its entire interior is eye-captivating and chic. Defhouse is currently shared by seven social media stars—all between the ages 16 and 19.
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