Category
Lifestyle
Assisted Choices
Trend cluster
Category
Biodegradable
Applicator
Makeup and skincare applicators are made with biodegradable materials.
3.3
Trend score
Trend
What is the Biodegradable Applicator trend?
Biodegradable Applicator: The cosmetic industry is becoming slightly more eco-friendly with some brands in this space offering makeup and skincare applicators that are biodegradable. Everything from facial cleansing pads to makeup-applying sponges are being made with biodegradable materials.
Insight
The consumer insight behind the Biodegradable Applicator trend
A major motivator for consumers looking to purchase products now is if the brands in question have production processes and uphold values that align with consumers' own ethical values. These include everything from equality and diversity to environmental consciousness.
Trend themes
Themes within the Biodegradable Applicator trend
Three behaviours holding the trend together01
Eco-Friendly Beauty Applicators
More and more cosmetic brands are making makeup and skincare applicators with biodegradable materials which is an opportunity for brands to stand out by offering eco-friendly alternatives.
02
Incorporating Niacinamide in Skincare Products
Popular skincare ingredient niacinamide is increasingly being incorporated in facial wipes, boosting benefits and creating an opportunity for brands to tap into this trend.
03
Convenient Makeup Application Solutions
Companies like Majic Beauty are creating innovative new ways to apply makeup with products like stick-on eyeshadow, presenting an opportunity for brands to showcase more convenient and hygienic alternatives to traditional makeup application techniques.
Industry implications
What the Biodegradable Applicator trend means for industry
Where the trend changes the playbookFor
Cosmetics Industry
Brands within the cosmetics industry could benefit from incorporating eco-friendly beauty applicators and niacinamide into their product lines to appeal to ethically-conscious and skincare-oriented consumers.
For
Personal Care Industry
Companies within the personal care industry can capitalize on the trend of convenient makeup application solutions by offering innovative new products and expanding their range of offerings in this space.
For
Sustainability Industry
The trend of biodegradable beauty products offers companies within the sustainability industry an opportunity to expand into the beauty sector and introduce more eco-friendly options to consumers.
Workshop question
How is your brand aligning with consumers' personal values?
Trend signals
Trend signals for Biodegradable Applicator
Trend score 3.3 out of 10, from popularity 55%, activity 36%, freshness 9%.
Popularity55%
Activity36%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Biodegradable Applicator trend
4 featured examples from Feb 5, 2019 to Dec 15, 2020CategoryEco
Biodegradable Beauty Sponges
The EcoTools BioBlender Makeup Sponge Breaks Down Within 120 Days
The beauty and cosmetics industry has an opportunity to embrace sustainability and create biodegradable and eco-friendly products to meet consumer demand.
CategoryEco
Reusable Facial Cleansers
Lush's '7 To 3' Facial Rounds are Biodegradable and Package-Free
Lush Cosmetics' reusable facial rounds disrupt the conventional personal care products market.
CategoryFashion
Glow-Boosting Cleansing Wipes
Simple's Facial Cleansing Wipes are Enhanced with Niacinamide
There is an opportunity for beauty brands to incorporate niacinamide in their product offerings and explore the use of biodegradable and eco-friendly materials in their wipes.
CategoryFashion
Stick-On Eyeshadow Cosmetics
Majic Beauty Created a First-of-Its-Kind eyeMajic Instant Eyeshadow
Disruptive innovation opportunity: Explore new technologies and materials to enhance the application and effectiveness of beauty products.
