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Zero Waste Makeup Counters

Lush Cosmetics' 'Naked Makeup Counter' Showcases Package-Free Products

— November 6, 2018 — Eco
At its global flagship store in London, Lush Cosmetics debuted a 'Naked Makeup Counter' that shows off some of its newest waste-reducing offerings like the Slap Sticks foundation and the Glow Stick highlighters, both of which are solid.

As much as today's consumer is concerned with the quality and purity of ingredients used in body care products, excess packaging is also a key concern for an environmentally minded individual.

For years, Lush has been appealing to the eco-conscious consumer by offering a wide variety of package-free makeup and bath products. In 2018, Lush has ramped up its efforts by releasing many innovative new products without packaging, as well as its first-ever dedicated 'Naked Shop' in Milan.
Trend Themes
1. Package-free Products - Disruptive innovation opportunity: Developing new makeup and beauty products that can be sold without packaging to reduce waste and appeal to eco-conscious consumers.
2. Waste-reducing Offerings - Disruptive innovation opportunity: Creating innovative makeup and beauty products that focus on waste reduction, such as solid foundation and highlighters.
3. Dedicated 'naked' Shops - Disruptive innovation opportunity: Establishing shops that exclusively sell package-free makeup and beauty products, catering to the growing demand for environmentally friendly options.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Rethinking packaging in the beauty and cosmetics industry to reduce waste and meet the preferences of environmentally conscious consumers.
2. Retail - Disruptive innovation opportunity: Reinventing retail spaces to incorporate dedicated sections or shops that focus on selling package-free products, attracting eco-conscious customers.
3. Sustainability - Disruptive innovation opportunity: Advancing sustainable practices and initiatives within industries, including the development of waste-reducing products and packaging alternatives.
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