Category
Lifestyle
Assisted Choices
Trend cluster
Category
Festive
Cannabis
The cannabis industry markets products and services in holiday themes.
4.6
Trend score
Trend
What is the Festive Cannabis trend?
Festive Cannabis: The North American cannabis industry is entering the holiday market, with everything from celebratory champagnes to festive desserts being offered in holiday themes. These products offer a relaxed alternative to more rowdy, alcohol-based holiday celebrations.
Insight
The consumer insight behind the Festive Cannabis trend
This holiday season, people around the world are being encouraged to limit their celebrations in the name of public health. Thus, more people are celebrating this season with relaxed and intimate rituals within their own homes. These consumers are looking for items that are in keeping with the theme of the season, but also acknowledge the alternate nature of their celebrations this year.
Trend themes
Themes within the Festive Cannabis trend
Three behaviours holding the trend together01
Holiday-Themed Cannabis Products
The North American cannabis industry is targeting holidays with products such as festive desserts and champagnes, offering less rowdy and alcohol-based alternatives.
02
CBD-Infused Holiday Edibles
CBD-infused edibles such as puddings, turkey gravy, and advent calendars are being introduced for occasions such as Christmas, providing portion-controlled doses of relaxation, stress-relief, and health-focus.
03
Cannabis-Infused Beverages
Low-dose cannabis beverages in various flavors are being offered, such as the new Cranberry Sage flavor and Magic Bubbly limited-edition sparkling apple juice, providing an alternative refreshment to conventional alcoholic beverages.
Industry implications
What the Festive Cannabis trend means for industry
Where the trend changes the playbookFor
Cannabis Industry
The cannabis industry can further develop festive, themed, and low-dose cannabis products and beverages, responding to the increased demand for health-focused, less-alcohol-based, and portion-controlled doses during holidays.
For
Food and Beverage Industry
The food and beverage industry can explore opportunities to infuse CBD in holiday-themed edibles and desserts for a stress-relieving, relaxation-inducing experience that complements intimate, at-home celebrations and promotes health and wellness.
For
Hospitality Industry
The hospitality industry such as restaurants, bars, and hotels can incorporate low-dose cannabis beverages into their menu, offering an innovative and attractive option for consumers looking for a unique, relaxing, and health-focused experience during their holiday gatherings.
Workshop question
How could your brand better respond to changed consumer lifestyles?
Trend signals
Trend signals for Festive Cannabis
Trend score 4.6 out of 10, from popularity 75%, activity 55%, freshness 9%.
Popularity75%
Activity55%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Festive Cannabis trend
4 featured examples from Nov 26, 2019 to Dec 8, 2020CategoryLifestyle
Cannabis Cranberry Sage Beverages
Cann Recently Launched the New Cranberry Sage Flavor
The cannabis-infused beverage industry is growing rapidly and offers a disruptive innovation opportunity for companies to enter the market with unique flavor profiles.
CategoryLifestyle
Festive CBD-Infused Puddings
Firebox's Handmade Christmas Pudding Boasts Relaxing Benefits
The food and beverage industry can capitalize on the trend of CBD-infused edibles and occasion-specific functional foods by expanding their product offerings.
CategoryMarketing
Champagne-Style Cannabis Beverages
Magic Bubbly from Magic Number is a Limited-Run Offering
Chance for beverage companies to explore the cannabis market and create innovative products.
CategoryLifestyle
Cannabis-Infused Truffle Calendars
This Advent Calendar Shares Luxury Chocolate Truffles
The confectionery industry can explore the production of CBD-infused truffle advent calendars to tap into the growing demand for wellness-oriented treats.
