The Balm's Autobalm Eyeshadow Palettes Look Like License Plates

 - Mar 27, 2019
References: thebalm & instagram
The Balm recently shared a trio of 'Autobalm' on-the-go eyeshadow palettes that are designed to suit the needs of girls on the go. In the spirit of the automotive theme of the cosmetic product, The Balm opted for compact metal packaging that resembles a license plate and street sign-inspired shade names like Broadway, Sunset Boulevard and Rodeo Drive.

Like many eyeshadow palettes, these grab-and-go versions include a mirror but they are shaped to resemble rear view mirrors. For ease of use, the GRL PWDR, DAY 2 NITE and PIC PERF on-the-go eyeshadow palettes feature a tab that can be pulled to remove the entire pan that holds the shades.

Each of the eyeshadow palettes offers a different color scheme to suit different aesthetic preferences and The Balm encourages mixing and matching to create unique hues.