The BeautyBlender Wave is designed to make your beauty routine a little more streamlined with its new color-changing technology.
When applying foundation with a makeup sponge, it's best practice to dampen the sponge first to achieve a better blend. As part of that process, the new BeautyBlender Wave changes from a cool-toned purple hue when moistened with warm water and a soft blue color when dampened with cold water. The idea is that the color-changing technology reminds you to dampen the product before application. The sponge is even imprinted with the words "Wet Me," just in case you forget.
Beyond the new color-changing technology, the BeautyBlender Wave is just as versatile as ever and still cruelty-free. The new version of the product even comes with the same $20 price tag—no price increases attached.
Image Credits: @beautyblender.