Too Faced Unveiled Its 'Pretty Rich Diamond Light Palette'
Riley von Niessen — January 2, 2019 — Fashion
When it comes to glitter eyeshadows, it can be difficult for consumers to find shades that balance the right amount of pigment with a flattering level of sparkle -- something that the 'Pretty Rich Diamond Light Eyeshadow Palette' from Too Faced cosmetics gets just right.
Although the vast majority of the shades in the palette are full of glitter, the launch still manages to be incredibly versatile, with plenty of flattering neutrals and blending shades included to bridge a wide range of both natural and bold looks. This includes hues of bronze, brown and cream, along with a variety berry pinks, golds, and cool shades of blue and silver. On the inside of the palette is an oval-shaped mirror, making it great for travel too.
Although the vast majority of the shades in the palette are full of glitter, the launch still manages to be incredibly versatile, with plenty of flattering neutrals and blending shades included to bridge a wide range of both natural and bold looks. This includes hues of bronze, brown and cream, along with a variety berry pinks, golds, and cool shades of blue and silver. On the inside of the palette is an oval-shaped mirror, making it great for travel too.
Trend Themes
1. Glittery Eyeshadows - The trend of creating highly pigmented and universally flattering glitter eyeshadows presents an opportunity for cosmetic companies to differentiate by creating shades that strike the perfect balance between pigment and sparkle.
2. Versatile Eye Palettes - Consumers are looking for eyeshadow palettes that can offer a range of both natural and bold looks, which presents an opportunity for cosmetic companies to create versatile palette options.
3. Travel-friendly Packaging - The trend of including travel-friendly packaging (such as a built-in mirror) presents an opportunity for cosmetic companies to differentiate themselves by making it easier for consumers to take their makeup on-the-go.
Industry Implications
1. Cosmetics - Cosmetic companies can create differentiated products by focusing on creating shades that strike the perfect balance between pigment and sparkle in glitter eyeshadows, as well as by offering versatile eyeshadow palette options and travel-friendly packaging.
2. Beauty Retail - Beauty retailers can capitalize on consumer demand for highly pigmented and versatile eyeshadow palettes by stocking makeup brands that offer differentiated shades and packaging.
3. Consumer Goods - Companies in the consumer goods industry can take inspiration from the trend of travel-friendly packaging by incorporating similar design features in their own products to make them more convenient for consumers to use on-the-go.
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