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Virtual Journaling

Digital journaling platforms adapt to modern-day consumer habits

Trend - Virtual journaling is increasingly popular and functions as an alternative to keeping a written journal. These apps help consumers stay consistent in the process of writing about their days, feelings, and goals.

Insight - The digital habits of consumers are such that most of their days are spent online--working, engaging with peers, and consuming content. The takeover of virtual spaces has resulted in consumers that are accustomed to digital rituals. These consumers turn to brands that are able to transition traditional rituals into the virtual space.
Workshop Question - How could your brand modernize some of its more traditional products/services/campaigns?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
29,305 Total Clicks
Date Range:
Jan 20 — Dec 20
Trending:
This Month and Untested
Consumer Insight Topics:

Featured Examples

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