Category
Lifestyle
Assisted Choices
Trend cluster
Category
Virtual
Journaling
Digital journaling platforms adapt to modern-day consumer habits.
1.9
Trend score
Trend
What is the Virtual Journaling trend?
Virtual Journaling: Virtual journaling is increasingly popular and functions as an alternative to keeping a written journal. These apps help consumers stay consistent in the process of writing about their days, feelings, and goals.
Insight
The consumer insight behind the Virtual Journaling trend
The digital habits of consumers are such that most of their days are spent online--working, engaging with peers, and consuming content. The takeover of virtual spaces has resulted in consumers that are accustomed to digital rituals. These consumers turn to brands that are able to transition traditional rituals into the virtual space.
Trend themes
Themes within the Virtual Journaling trend
Three behaviours holding the trend together01
Virtual Journaling
Virtual journaling is increasingly popular and functions as an alternative to keeping a written journal. These apps help consumers stay consistent in the process of writing about their days, feelings, and goals.
02
Personalized Motivation
Motivational coaching journal apps like DailyState help users set goals and journal progress, while providing personalized coaching and social functionality for further encouragement.
03
Data-Driven Mental Health Solutions
Apps like Mooditude that utilize cognitive behavior therapy (CBT), talk therapy, and other tools, provide a data-driven, comprehensive solution to mental health problems.
Industry implications
What the Virtual Journaling trend means for industry
Where the trend changes the playbookFor
Wellness
With the increasing focus on wellness, these apps help users to improve mental health, reach goals, and build healthy habits.
For
Digital
As consumers continue to spend more time online, these apps offer digital alternatives to traditional journaling and mental health practices.
For
Productivity
Journaling apps like Miary help users stay productive and stay on top of daily goals and progress.
Workshop question
How could your brand modernize some of its more traditional products/services/campaigns?
Trend signals
Trend signals for Virtual Journaling
Trend score 1.9 out of 10, from popularity 23%, activity 25%, freshness 9%.
Popularity23%
Activity25%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Virtual Journaling trend
4 featured examples from Jan 17 to Nov 28, 2020CategoryLifestyle
Data-Driven Mental Health Apps
The 'Mooditude' App Uses the Same Tools as Clinical Psychologists
The mental health industry can incorporate data-driven approaches and tools utilized by clinical psychologists within apps and programs.
CategoryLifestyle
Motivational Coaching Journal Apps
The 'DailyState' App Has Users Set Goals and Journal Progress
Opportunity for disruptive innovation in the mobile app industry by creating user-friendly and intuitive motivation and coaching journaling apps.
CategoryLifestyle
SMS-Based Digital Journals
'GoGrateful' Prompts Users to Continuously Log Entries
Developing innovative mobile apps that utilize SMS technology for therapeutic journaling.
CategoryLifestyle
Mood-Focused Journaling Apps
The 'Miary' App Allows for Daily Life Recording and More
The mobile app development industry can leverage the trend of mood-focused journaling apps to create innovative solutions that enhance user experiences and promote mental wellness.
