Apps and devices help people track how treatments improve their skin
Trend - The continued poplarity of skincare has resulted in brands offering apps and devices that allow people to track how their skin and scalp care regimens are improving the health and appearance of their skin and hair over time.
Insight - Consumers who are interested in skincare know that it typically takes time and consistency to see even minimal results in the health and appearance of their skin. At times, the length of time the process takes results in people not knowing how far their health has come due to small, imperceptible changes over time. People invested in this process benefit from trackers that help them maintain patience in their routines.
Insight - Consumers who are interested in skincare know that it typically takes time and consistency to see even minimal results in the health and appearance of their skin. At times, the length of time the process takes results in people not knowing how far their health has come due to small, imperceptible changes over time. People invested in this process benefit from trackers that help them maintain patience in their routines.
Workshop Question - What are some less-tapped areas of self-care that your brand could invest in?
