Category
Lifestyle
Assisted Choices
Trend cluster
Category
Beauty-Tracking
Apps and devices help people track how treatments improve their skin.
5.3
Trend score
Trend
What is the Beauty-Tracking trend?
Beauty-Tracking: The continued poplarity of skincare has resulted in brands offering apps and devices that allow people to track how their skin and scalp care regimens are improving the health and appearance of their skin and hair over time.
Insight
The consumer insight behind the Beauty-Tracking trend
Consumers who are interested in skincare know that it typically takes time and consistency to see even minimal results in the health and appearance of their skin. At times, the length of time the process takes results in people not knowing how far their health has come due to small, imperceptible changes over time. People invested in this process benefit from trackers that help them maintain patience in their routines.
Trend themes
Themes within the Beauty-Tracking trend
Three behaviours holding the trend together01
Personalized Skincare Tracking
Apps and devices that help customers track the effectiveness of their skincare routine and offer personalized suggestions.
02
Artificial Intelligence in Skincare
The use of AI in diagnostic tools and to create personalized skincare products based on individual skin needs.
03
Trackable Beauty Apps
Beauty apps that help users to track cosmetic treatments' effectiveness and share results with professionals.
Industry implications
What the Beauty-Tracking trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare Industry
Innovations in personalized and AI-powered skincare devices and products.
For
AI and Machine Learning Industry
The development of AI-based diagnostic tools and personalized product development.
For
Healthcare Industry
Increased focus on personalized care and data-driven tracking of skin and hair health.
Workshop question
What are some less-tapped areas of self-care that your brand could invest in?
Trend signals
Trend signals for Beauty-Tracking
Trend score 5.3 out of 10, from popularity 84%, activity 66%, freshness 10%.
Popularity84%
Activity66%
Freshness10%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Beauty-Tracking trend
7 featured examples from Apr 10, 2019 to Feb 25, 2021CategoryLifestyle
Informative Skin Health Apps
The Miiskin App Identifies Skin Conditions and Shares Helpful Advice
Opportunity for healthcare providers to develop more telemedicine services that incorporate skin tracking tools and offer remote consultations for patients.
CategoryFashion
AI Skincare Diagnostic Tools
YouCam’s AI-Powered Solution Recommends Personalized Regimens
The beauty and personal care industry can leverage AI-powered skin diagnostic tools to create customized products and experiences for consumers.
CategoryFashion
AI-Generated Skincare
ABBI Makes Personalized Skincare Products Using Selfies & AI
ABBI's AI-generated skincare products offer disruptive innovation opportunities for the beauty industry.
CategoryTech
AI Scalp Scanners
'Becon' is a Hair Loss Home Care Service That Offers Personalized Suggestions
The use of AI-powered tools and apps in the development of personalized hair care solutions for consumers.
CategoryFashion
Dermatologist-Led Custom Skincare
Agency's Personalized Skincare Evolves with Needs & Goals
The skincare industry must innovate to keep up with the demand for personalized solutions led by licensed dermatology providers.
CategoryTech
Personalized Skincare Devices
Cutitronics' CutiTron is Comparable to Fitbit for the Skin
The CutiTron device offers opportunities for beauty and skincare brands to create personalized and data-driven product formulations.
CategoryFashion
Trackable Beauty Apps
Myrror Helps Users Map Their Journey with Products and Treatments
Myrror disrupts the beauty industry by enabling consumers to track and evaluate their beauty routines for optimal results.
