Apps and devices help people track how treatments improve their skin
Trend - The continued poplarity of skincare has resulted in brands offering apps and devices that allow people to track how their skin and scalp care regimens are improving the health and appearance of their skin and hair over time.
Insight - Consumers who are interested in skincare know that it typically takes time and consistency to see even minimal results in the health and appearance of their skin. At times, the length of time the process takes results in people not knowing how far their health has come due to small, imperceptible changes over time. People invested in this process benefit from trackers that help them maintain patience in their routines.
Insight - Consumers who are interested in skincare know that it typically takes time and consistency to see even minimal results in the health and appearance of their skin. At times, the length of time the process takes results in people not knowing how far their health has come due to small, imperceptible changes over time. People invested in this process benefit from trackers that help them maintain patience in their routines.
Workshop Question - What are some less-tapped areas of self-care that your brand could invest in?
Trend Themes
1. Personalized Skincare Tracking - Apps and devices that help customers track the effectiveness of their skincare routine and offer personalized suggestions.
2. Artificial Intelligence in Skincare - The use of AI in diagnostic tools and to create personalized skincare products based on individual skin needs.
3. Trackable Beauty Apps - Beauty apps that help users to track cosmetic treatments' effectiveness and share results with professionals.
Industry Implications
1. Beauty and Skincare Industry - Innovations in personalized and AI-powered skincare devices and products.
2. AI and Machine Learning Industry - The development of AI-based diagnostic tools and personalized product development.
3. Healthcare Industry - Increased focus on personalized care and data-driven tracking of skin and hair health.
