CutiTron by Cutitronics is a digital adaptive personalization device for the skin that helps to measure hydration, environmental factors and humidity to offer tailored skincare solutions. The device has been described as "Fitbit for the skin," as it is useful for improving the health of one's skin by tracking various factors.
The technology for beauty brands has the potential to dispense product, which takes into consideration the fact that the needs of one's skin may change on a daily basis. With this skincare tool, consumers are able to choose who to share the collected data with, with options including a virtual skincare coach who is able to suggest other changes that could be made for optimal skin health, as well as brands that will ultimately benefit from being able to refine product formulas to better meet the needs of customers.
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