Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Yoga Beauty

The beauty industry is adapting to answer the needs of yogis

Trend - The hybridization of beauty and yoga is becoming increasingly popular as cosmetic brands launch products that are targeted at yogis, while yoga brands create their own branded skincare collections.

Insight - The health and wellness movement has motivated contemporary consumers to adopt certain habits in their routines and this causes some of their daily needs and expectation of products to change. In this space, many are looking to maintain quality and convenience in their life by switching to options that better fit their new-found needs, enabling them to feel comfortable and secure throughout.
Workshop Question - Conceptualize a product hybrid that is compatible with the health and wellness movement.
Trend Themes
1. Yoga Beauty - The health and wellness movement has motivated contemporary consumers to adopt certain habits in their routines and this causes some of their daily needs and expectation of products to change.
2. Natural, Plant-based Formulas - Knowing that consumers want cosmetics that they can take anywhere, brands are releasing tough formulas to suit even the sweatiest active lifestyles.
3. Ayurvedic Skincare - The ancient holistic system of Ayurveda has become a trusted reference point for creating conscious and natural skincare products that are based on botanicals and pure ingredients.
Industry Implications
1. Beauty and Personal Care - These trends will usher in opportunities to innovate across all categories of beauty and personal care products.
2. Health and Wellness - These trends are influenced by the growing movement towards health and wellness, creating opportunities for businesses to cater to consumers' overall wellbeing.
3. Fashion and Lifestyle - These trends represent a shift in consumer preferences and expectations for all products that they use in their daily lives, leading to opportunities for businesses to offer a holistic experience.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
49,373 Total Clicks
Date Range:
Dec 18 — Dec 20
Trending:
Average
Consumer Insight Topics:

Related Examples

Sustainable Castor Oil Fabrics
Sustainable Castor Oil Fabrics
Mandala's Sustainable Yoga Collections are Chic and Eco-Conscious
Improved Low-Cost HIIT Apps
Improved Low-Cost HIIT Apps
Down Dog Updated Its HIIT App with New Features and Moves
Artist-Supporting Online Fitness
Artist-Supporting Online Fitness
BLOK is Offering Out of Work Creatives 6 Months of Free Fitness
Cashmere Yoga Collections
Cashmere Yoga Collections
Alo Yoga's Cashmere Collection is Perfect for Winter
Oversized Instructional Workout Mats
Oversized Instructional Workout Mats
The 'INSPIRATION' Exercise Mat Guides Athletes Along
Earth-Inspired Yoga Clothes
Earth-Inspired Yoga Clothes
Alo Yoga Dropped a Collection for National Yoga Day
play_circle_filled Online Wellness Retreats
Online Wellness Retreats
Escape Haven Debuted Virtual Bali Retreat Amid the COVID-19 Pandemic
Sustainably-Made Plant-Based Mascaras
Sustainably-Made Plant-Based Mascaras
W3LL PEOPLE Debuted the New Expressionist Volumizing Mascara
Versatile Painterly Cosmetics
Versatile Painterly Cosmetics
Depixym's Cosmetic Emulsions Can Be Used on the Lips, Eyes & Cheeks
play_circle_filled Galactic Cosmetic Collections
Galactic Cosmetic Collections
BH Cosmetics' Stellar Collection Explores Space-Inspired Makeup
Waterproof CBD Mascaras
Waterproof CBD Mascaras
Milk Makeup's KUSH Waterproof Mascara Supplies Long-Lasting Volume
play_circle_filled Nourishing Plant-Powered Mascaras
Nourishing Plant-Powered Mascaras
Kat Von D Beauty Go Big Or Go Home Mascara Features Olive Oil
play_circle_filled Voluminous Vegan Mascaras
Voluminous Vegan Mascaras
Tarte Cosmetics' Big Ego Mascara Features Nourishing Babassu Oil
play_circle_filled Cannabis-Infused Lash Primers
Cannabis-Infused Lash Primers
The 'Kush Lash Primer' Features Hemp-Derived Cannabis Seed Oil
Affordable Gen Z Cosmetics
Affordable Gen Z Cosmetics
Tarte's Sugar Rush Sister Brand Sells Everything for Less Than $30
Party-Themed Skincare Sets
Party-Themed Skincare Sets
Talika's 'SOS Party Kit' Contains Solutions for Before and After Events
Hydrating Hemp Lip Products
Hydrating Hemp Lip Products
Milk Makeup's KUSH Lip Balm & Lip Glaze Have Hemp-Derived Cannabis Oil
Black Diamond-Infused Skincare Lines
Black Diamond-Infused Skincare Lines
The 111SKIN The Celestial Edit Collection is Age-Defying
Ayurvedic Facial Oils
Ayurvedic Facial Oils
Urban Veda's Oils Offer Tailored Support for Different Constitutions
Athletic Personal Care Collections
Athletic Personal Care Collections
'lululemon selfcare' Introduces Face, Body and Hair Products
Rose Gold Eye Masks
Rose Gold Eye Masks
Wander Beauty's Rose Gold Foil Eye Masks Brighten & Hydrate the Undereye Area
Eye Strain Compression Masks
Eye Strain Compression Masks
The Breo iSee4 Eye Massager Provides Soothing Heat and Pressure
Ayurvedic Hair Elixirs
Ayurvedic Hair Elixirs
Malavara's Ultra Luxuriant Hair Elixir Boosts Circulation with Basil Root
Ayurvedic Face Mask Powders
Ayurvedic Face Mask Powders
Khadi’s Newest Skincare Products Address Specific Skincare Concerns
Adaptogenic Skincare Collections
Adaptogenic Skincare Collections
The Beauty Shroom Collection Has Been Launched by Moon Juice
Elegant Ayurvedic Skincare
Elegant Ayurvedic Skincare
iYura’s Indian Skincare Packaging References Patterned Textiles
Ayurvedic Hair Oils
Ayurvedic Hair Oils
Alchemy Oils' Cruelty-Free Hair and Beard Oils Modernize Indian Hair Oiling
Soothing Ayurvedic Scrubs
Soothing Ayurvedic Scrubs
This Soothing Body Scrub Exfoliates with Pumice & Walnut Shell Powder
Rest-Optimizing Eye Masks
Rest-Optimizing Eye Masks
The 'Luuna' Sleep Mask Helps Users Fall Asleep Quicker Than Ever
Eyelash-Conditioning Gels
Eyelash-Conditioning Gels
Talika Offers an Innovative Formula That Increases Fullness
Rejuvenating Eye Masks
Rejuvenating Eye Masks
Estee Lauder's Eye Masks Seek to Promote a Youthful Appearance
Sake-Based Eye Masks
Sake-Based Eye Masks
Boscia's Eye Masks Target Bags, Moisture Loss, and Fine Lines
Hydrating Eye Masks
Hydrating Eye Masks
The Hydra-Essentiel Moisturizing Reviving Eye Mask Features the "Leaf of Life"
Beautifying Ayurvedic Truffles
Beautifying Ayurvedic Truffles
Elements Truffles' Skin-Boosting Treats Feature Turmeric and More
Ayurvedic Face Creams
Ayurvedic Face Creams
Kama Ayurveda's Ayurvedic Formula for Men Helps Fight the Signs of Aging