The beauty industry is adapting to answer the needs of yogis
Trend - The hybridization of beauty and yoga is becoming increasingly popular as cosmetic brands launch products that are targeted at yogis, while yoga brands create their own branded skincare collections.
Insight - The health and wellness movement has motivated contemporary consumers to adopt certain habits in their routines and this causes some of their daily needs and expectation of products to change. In this space, many are looking to maintain quality and convenience in their life by switching to options that better fit their new-found needs, enabling them to feel comfortable and secure throughout.
Insight - The health and wellness movement has motivated contemporary consumers to adopt certain habits in their routines and this causes some of their daily needs and expectation of products to change. In this space, many are looking to maintain quality and convenience in their life by switching to options that better fit their new-found needs, enabling them to feel comfortable and secure throughout.
Workshop Question - Conceptualize a product hybrid that is compatible with the health and wellness movement.
