In advance of the spring this year, ethical and wellbeing beauty brand Fushi is set to launch a trio of Ayurvedic skincare products as part of its new BioVedic line. This three-step skincare range informed by the principles of Ayurveda—an ancient holistic system that's often referred to as the sister science to yoga—consists of the Enzyme Face Wash, Face Cream and Face Oil, which work harmoniously to brighten, moisturize and hydrate the skin.
Some of the natural and powerful ingredients that can be found in the Ayurveda-inspired skincare range include raspberry seed oil, manjistha, rice bran, rose otto, kalahari melon seed oil and vanshlochan stem extract. According to Fushi co-founder Ria Pattni, "In Ayurveda, nothing is more powerful than botanicals when used in their purest form."
What's Driving This Trend
- Ayurvedic Skincare
- There are opportunities to create more natural and holistic skincare products that utilize Ayurvedic principles and ingredients.
- Three-step Skincare
- There is a demand for skincare solutions that streamline the process with three simple steps.
- Natural Ingredients
- There is a growing interest in skincare products that utilize natural and effective ingredients.
Who This Affects Most
- Beauty
- The beauty industry can create more Ayurveda-inspired skincare lines for customers interested in natural and holistic solutions.
- Wellness
- The wellness industry can incorporate Ayurvedic principles and ingredients into their skincare offerings to cater to a more holistic approach to skincare.
- Organic
- Organic skincare brands can use Ayurveda-inspired formulations in their products to cater to customers who prioritize natural and sustainable ingredients.
