For its holiday campaign this year, Lush Cosmetics is wishing fans a "Merry DRAGmas" with the help of three drag queens who rose to fame as contestants on RuPaul's Drag Race: Kim Chi, Detox and Shea Couleé. Lush's 2018 Christmas collection spotlights a range of fun bath products that foam, fizz and glitter, including bath bombs, luxury bath melts, candy cane-shaped bubble bars and the brand's all-new soothing, lavender-scented Sleepy Shower Gel.
In the campaign, the drag queens sport outfits that boldly incorporate festive products from the Lush Christmas collection. For a portion of the month, Lush Cosmetics will be featuring each drag queen in its retail shop windows and will also be holding in-store events where fans can meet the queens in New York City, Los Angeles and Chigaco.
Drag Queen Christmas Campaigns
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Drag Queen Lingerie Campaigns
Quotable Drag Queen Games
Drag Queen Coloring Books
Drag Queen Storytelling Sessions
Drag Queen Cruise Ships