For its holiday campaign this year, Lush Cosmetics is wishing fans a "Merry DRAGmas" with the help of three drag queens who rose to fame as contestants on RuPaul's Drag Race: Kim Chi, Detox and Shea Couleé. Lush's 2018 Christmas collection spotlights a range of fun bath products that foam, fizz and glitter, including bath bombs, luxury bath melts, candy cane-shaped bubble bars and the brand's all-new soothing, lavender-scented Sleepy Shower Gel.
In the campaign, the drag queens sport outfits that boldly incorporate festive products from the Lush Christmas collection. For a portion of the month, Lush Cosmetics will be featuring each drag queen in its retail shop windows and will also be holding in-store events where fans can meet the queens in New York City, Los Angeles and Chigaco.
What's Driving This Trend
- Holiday Drag Queen Campaigns
- Lush Cosmetics' 'DRAGmas' demonstrates the trend of incorporating drag queens in holiday marketing campaigns, creating a unique and inclusive brand experience.
- Interactive Bath Products
- Lush's 2018 Christmas collection showcases a trend of interactive bath products, like bath bombs and bubble bars, that engage customers and make bath time more enjoyable.
- In-store Events with Influencers
- Lush Cosmetics' in-store events featuring drag queens highlight the trend of hosting live experiences with influencers to attract and engage customers.
Who This Affects Most
- Beauty and Cosmetics
- The beauty and cosmetics industry can leverage the trend of incorporating drag queens in campaigns to enhance brand image and appeal to a diverse consumer base.
- Retail
- Retailers can tap into the trend of interactive bath products to create unique product offerings and enhance the customer experience.
- Event Planning
- The event planning industry can utilize the trend of hosting in-store events with influencers to create memorable experiences for brands and their customers.
