Lush Cosmetics' 'DRAGmas' Stars Kim Chi, Detox & Shea Couleé
Laura McQuarrie — November 12, 2018 — Marketing
For its holiday campaign this year, Lush Cosmetics is wishing fans a "Merry DRAGmas" with the help of three drag queens who rose to fame as contestants on RuPaul's Drag Race: Kim Chi, Detox and Shea Couleé. Lush's 2018 Christmas collection spotlights a range of fun bath products that foam, fizz and glitter, including bath bombs, luxury bath melts, candy cane-shaped bubble bars and the brand's all-new soothing, lavender-scented Sleepy Shower Gel.
In the campaign, the drag queens sport outfits that boldly incorporate festive products from the Lush Christmas collection. For a portion of the month, Lush Cosmetics will be featuring each drag queen in its retail shop windows and will also be holding in-store events where fans can meet the queens in New York City, Los Angeles and Chigaco.
In the campaign, the drag queens sport outfits that boldly incorporate festive products from the Lush Christmas collection. For a portion of the month, Lush Cosmetics will be featuring each drag queen in its retail shop windows and will also be holding in-store events where fans can meet the queens in New York City, Los Angeles and Chigaco.
2.3
Score
Popularity
Activity
Freshness
