The Trader Joe’s Protein Patties Come in Packs of Two
Michael Hemsworth — February 1, 2020 — Marketing
References: traderjoes & delimarketnews
Vegan-friendly fare is continuing to gain more popularity as more consumers seek out meat-free options, which is seeing more brands introduce their own versions of classic varieties like the Trader Joe’s Protein Patties. The plant-based burgers are available now and feature a whopping 18 grams of protein per serving to make them a more satisfying option when compared to conventional veggie patties. The vegan and Kosher-friendly patties are made with a blend of pea proteins along with sunflower oil, beets and seasonings.
The brand explained the new product in a statement to Food & Wine which said, "Folks are increasingly going for meatless burgers for all kinds of reasons, but we like to think that one reason in particular is primarily responsible: plant-based burgers have gotten really, really good recently. That’s why we decided to bring in our very own Trader Joe’s Protein Patties.”
The brand explained the new product in a statement to Food & Wine which said, "Folks are increasingly going for meatless burgers for all kinds of reasons, but we like to think that one reason in particular is primarily responsible: plant-based burgers have gotten really, really good recently. That’s why we decided to bring in our very own Trader Joe’s Protein Patties.”
Trend Themes
1. Vegan-friendly Fare - The growing popularity of vegan-friendly fare presents opportunities for innovative plant-based protein products in the food industry.
2. Meat-free Options - The increasing demand for meat-free options creates a potential market for new plant-based burger alternatives.
3. Plant-based Burgers - The rise of plant-based burger alternatives opens opportunities for brands to create innovative and protein-packed vegan options.
Industry Implications
1. Food Industry - The food industry can explore new product development in the plant-based protein sector to cater to the growing demand for vegan-friendly options.
2. Health and Wellness Industry - The health and wellness industry can capitalize on the trend by promoting the benefits of plant-based protein and creating innovative vegan products.
3. Food Retail Industry - The food retail industry can expand its offerings by stocking a wide selection of plant-based burger alternatives to cater to the increasing consumer demand.
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